Is Persil vegan? Who owns Persil?
Laundry detergent brand available in powder, liquid, and capsule formats
The short answer
Persil is owned by Unilever. Products contain animal ingredients. Animal testing recorded.
Is Persil vegan?
Not veganProducts contain animal ingredients
Company's own statementSource: Cruelty-Free KittyIs Persil cruelty-free?
Not cruelty-freeAnimal testing recorded
CertifiedSource: Cruelty-Free KittyDoes Persil or its owner sell animal products?
UnverifiedNot yet verified by us
Who owns Persil?
UnileverOwned by Unilever
Official registrySource: Cruelty-Free Kitty
Last verified 12 September 2026
Ownership chain
- Brand
Persil
- Parent company
Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.Company's own statement
Last verified 12 September 2026
Certifications
Leaping Bunny
activeChecked 12 September 2026 · Registry entry
Leaping Bunny: Persil is recorded as not listed.
What this means
Our record lists Persil as a brand of Unilever. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Persil appears on one scheme we check: Leaping Bunny. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for Unilever states: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- AstonishVeganCruelty-free
- Bio-DVeganCruelty-free
- Cheeky PandaVeganCruelty-free
- EcoverVeganCruelty-free
- Faith in NatureVeganCruelty-free
- HomethingsVeganCruelty-free
Frequently asked questions
- Is Persil vegan?
- Products contain animal ingredients. Recorded status: not vegan, last verified 12 September 2026.
- Who owns Persil?
- Persil is recorded as owned by Unilever.
- Is Persil cruelty-free?
- Animal testing recorded. Recorded status: not cruelty-free, last verified 12 September 2026.
- Does Unilever test on animals?
- Our record for Unilever states: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.