Is Ariel vegan? Who owns Ariel?
Laundry detergent brand owned by Procter & Gamble, sold in household cleaning products across the UK and globally
The short answer
Ariel is owned by Procter & Gamble (P&G). Products contain animal ingredients. Animal testing recorded.
Is Ariel vegan?
Not veganProducts contain animal ingredients
Company's own statementSource: The Good Shopping GuideIs Ariel cruelty-free?
Not cruelty-freeAnimal testing recorded
CertifiedSource: Ethical ElephantDoes Ariel or its owner sell animal products?
No animal productsAriel itself is a synthetic laundry detergent with no animal-derived product involvement. Procter & Gamble (the parent company) does not currently manufacture or sell meat, fish, dairy, eggs, leather, wool, or other animal-derived products. The company historically used animal fat in its earliest soap and candle products in the 1830s-1840s, but this is not current business practice.
Who owns Ariel?
Procter & Gamble (P&G)Owned by Procter & Gamble (P&G)
Official registrySource: Ethical Elephant
Last verified 13 September 2026
Ownership chain
- Brand
Ariel
- Parent company
Procter & Gamble states: 'We do not test our products or ingredients on animals anywhere in the world unless required by law. We are working hard to make it obsolete.' P&G has invested over $480 million in developing non-animal testing alternatives and is not listed on PETA's cruelty-free shopping guide because the company has not permanently halted all non-required animal experiments and has not committed to discontinuing testing of new ingredients on animals.Company's own statement
Last verified 13 September 2026
Certifications
Leaping Bunny
activeChecked 13 September 2026 · Registry entry
Leaping Bunny: Ariel is recorded as not listed.
PETA Cruelty-Free
activeChecked 13 September 2026 · Registry entry
PETA Cruelty-Free: Ariel is recorded as not listed.
What this means
Our record lists Ariel as a brand of Procter & Gamble (P&G). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Ariel appears on 2 schemes we check: Leaping Bunny, PETA Cruelty-Free. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for Procter & Gamble (P&G) states: Procter & Gamble states: 'We do not test our products or ingredients on animals anywhere in the world unless required by law. We are working hard to make it obsolete.' P&G has invested over $480 million in developing non-animal testing alternatives and is not listed on PETA's cruelty-free shopping guide because the company has not permanently halted all non-required animal experiments and has not committed to discontinuing testing of new ingredients on animals. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- AstonishVeganCruelty-free
- Bio-DVeganCruelty-free
- Cheeky PandaVeganCruelty-free
- EcoverVeganCruelty-free
- Faith in NatureVeganCruelty-free
- HomethingsVeganCruelty-free
Frequently asked questions
- Is Ariel vegan?
- Products contain animal ingredients. Recorded status: not vegan, last verified 13 September 2026.
- Who owns Ariel?
- Ariel is recorded as owned by Procter & Gamble (P&G).
- Is Ariel cruelty-free?
- Animal testing recorded. Recorded status: not cruelty-free, last verified 13 September 2026.
- Does Procter & Gamble (P&G) test on animals?
- Our record for Procter & Gamble (P&G) states: Procter & Gamble states: 'We do not test our products or ingredients on animals anywhere in the world unless required by law. We are working hard to make it obsolete.' P&G has invested over $480 million in developing non-animal testing alternatives and is not listed on PETA's cruelty-free shopping guide because the company has not permanently halted all non-required animal experiments and has not committed to discontinuing testing of new ingredients on animals.