Owned By Who — UK brand ownership and animal-welfare database

Is Bold vegan? Who owns Bold?

Laundry detergent and fabric softener in one product, available in powder, liquid, and capsule formats for UK household market

HouseholdLast verified 13 September 2026

The short answer

Bold is owned by Procter & Gamble (The Procter & Gamble Company). Not yet verified by us. Animal testing recorded.

  • Is Bold vegan?

    Unverified

    Not yet verified by us

    Source: Cruelty Free Kitty

  • Is Bold cruelty-free?

    Not cruelty-free

    Animal testing recorded

    CertifiedSource: Cruelty Free Kitty

  • Does Bold or its owner sell animal products?

    No animal products

    <cite index="1-1">Bold is a laundry detergent brand owned by Procter & Gamble.</cite> Procter & Gamble is a consumer goods corporation that does not manufacture animal-derived products (meat, dairy, leather, wool) as its primary business or within its ownership chain. However, the owner company conducts animal testing.

    Source

  • Who owns Bold?

    Procter & Gamble (The Procter & Gamble Company)

    Owned by Procter & Gamble (The Procter & Gamble Company)

    Official registrySource: Wikipedia

Last verified 13 September 2026

Ownership chain

  1. Brand

    Bold

  2. Parent company

    Procter & Gamble (The Procter & Gamble Company)

    <cite index="31-1,31-2,31-3">Procter & Gamble states: "At P&G, we believe that eliminating animal testing is the right thing to do. We do not test our products on animals anywhere in the world unless required by law. We are working hard to make it obsolete."</cite> <cite index="31-7">P&G has invested almost $460 million in developing alternative, non-animal testing methods.</cite> However, <cite index="30-4,30-5">P&G does test on animals; the brand pays for their ingredients or finished products to be tested on animals, either by the brand itself, their suppliers, or any third parties.</cite>Company's own statement

    Last verified 13 September 2026

Certifications

No third-party certification is recorded for Bold. That does not by itself mean the brand is uncertified — only that we have not verified one.

What this means

Our record lists Bold as a brand of Procter & Gamble (The Procter & Gamble Company). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

We hold no active third-party certification for Bold, so the statuses above rest on the sources listed below rather than on a certifier's audit.

On animal testing, our record for Procter & Gamble (The Procter & Gamble Company) states: <cite index="31-1,31-2,31-3">Procter & Gamble states: "At P&G, we believe that eliminating animal testing is the right thing to do. We do not test our products on animals anywhere in the world unless required by law. We are working hard to make it obsolete."</cite> <cite index="31-7">P&G has invested almost $460 million in developing alternative, non-animal testing methods.</cite> However, <cite index="30-4,30-5">P&G does test on animals; the brand pays for their ingredients or finished products to be tested on animals, either by the brand itself, their suppliers, or any third parties.</cite> We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

All alternatives to BoldShop independent brands at Vegan Marketplace

Frequently asked questions

Is Bold vegan?
Not yet verified by us. Recorded status: unverified, last verified 13 September 2026.
Who owns Bold?
Bold is recorded as owned by Procter & Gamble (The Procter & Gamble Company).
Is Bold cruelty-free?
Animal testing recorded. Recorded status: not cruelty-free, last verified 13 September 2026.
Does Procter & Gamble (The Procter & Gamble Company) test on animals?
Our record for Procter & Gamble (The Procter & Gamble Company) states: <cite index="31-1,31-2,31-3">Procter & Gamble states: "At P&G, we believe that eliminating animal testing is the right thing to do. We do not test our products on animals anywhere in the world unless required by law. We are working hard to make it obsolete."</cite> <cite index="31-7">P&G has invested almost $460 million in developing alternative, non-animal testing methods.</cite> However, <cite index="30-4,30-5">P&G does test on animals; the brand pays for their ingredients or finished products to be tested on animals, either by the brand itself, their suppliers, or any third parties.</cite>

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Last verified 13 September 2026

Sources

  1. P&G animal testing practices despite legal exemptionsCompany's own statement

    Supports: <cite index="30-2,30-4,30-5">P&G states it does not test products or ingredients on animals unless required by law, but does conduct animal testing.</cite> <cite index="40-4,40-5">P&G's policy that it does not test consumer products unless legally required means that Procter & Gamble still chooses to create or sell products in a way that means they may be tested on animals.</cite> Bold is not independently certified as cruelty-free by Leaping Bunny, PETA, or other certifiers.

    Cruelty Free Kitty · Accessed 13 September 2026

  2. Bold brand ownership, history, product categoryCompany's own statement

    Supports: <cite index="1-1">Bold is a laundry detergent brand owned by Procter & Gamble.</cite> Procter & Gamble is a consumer goods corporation that does not manufacture animal-derived products (meat, dairy, leather, wool) as its primary business or within its ownership chain. However, the owner company conducts animal testing.

    Wikipedia · Accessed 13 September 2026

  3. P&G's animal testing policy and investments in alternativesCompany's own statement

    Supports: <cite index="31-1,31-2,31-3">Procter & Gamble states: "At P&G, we believe that eliminating animal testing is the right thing to do. We do not test our products on animals anywhere in the world unless required by law. We are working hard to make it obsolete."</cite> <cite index="31-7">P&G has invested almost $460 million in developing alternative, non-animal testing methods.</cite> However, <cite index="30-4,30-5">P&G does test on animals; the brand pays for their ingredients or finished products to be tested on animals, either by the brand itself, their suppliers, or any third parties.</cite>

    Procter & Gamble (official website) · Accessed 13 September 2026

  4. Company's own statement

    Supports: Laundry detergent and fabric softener in one product, available in powder, liquid, and capsule formats for UK household market

    Accessed 13 September 2026

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