Is Schmidt's vegan? Who owns Schmidt's?
Plant and mineral-based personal care brand offering deodorant, bar soap, toothpaste, and oral care products.
The short answer
Schmidt's is owned by Unilever. All products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.
Is Schmidt's vegan?
VeganAll products are vegan
Company's own statementSource: Schmidt's official websiteIs Schmidt's cruelty-free?
Not cruelty-freeThe brand or its owner sells animal-derived products
Company's own statementSource: Bunny SearchDoes Schmidt's or its owner sell animal products?
Sells animal productsSchmidt's brand itself is vegan and cruelty-free. However, the ultimate parent company Unilever produces and sells animal-derived products extensively: dairy (including eggs in mayonnaise and ice cream), meat by-products in soups and bouillons, and uses animal ingredients in many product categories across its portfolio.
Who owns Schmidt's?
UnileverOwned by Unilever
Official registrySource: Unilever official website
Last verified 13 September 2026
Ownership chain
- Brand
Schmidt's
- Parent company
Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.Company's own statement
Last verified 13 September 2026
Certifications
Leaping Bunny
activeChecked 13 September 2026 · Registry entry
Leaping Bunny: Schmidt's is recorded as certified.
PETA Beauty Without Bunnies
activeChecked 13 September 2026 · Registry entry
PETA Beauty Without Bunnies: Schmidt's is recorded as certified.
Vegan Action
activeChecked 13 September 2026 · Registry entry
Vegan Action: Schmidt's is recorded as certified.
What this means
Our record lists Schmidt's as a brand of Unilever. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Schmidt's appears on 3 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies, Vegan Action. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for Unilever states: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- AesopVeganCruelty-free
- AvedaVeganCruelty-free
- Barry MVeganCruelty-free
- Bulldog SkincareVeganCruelty-free
- ByomaVeganCruelty-free
- e.l.f. CosmeticsVeganCruelty-free
Frequently asked questions
- Is Schmidt's vegan?
- All products are vegan. Recorded status: vegan, last verified 13 September 2026.
- Who owns Schmidt's?
- Schmidt's is recorded as owned by Unilever.
- Is Schmidt's cruelty-free?
- The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
- Does Unilever test on animals?
- Our record for Unilever states: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.