About Owned By Who

Ethical shopping labels are easy to print and hard to check. A brand can be certified cruelty-free while its parent company sells into markets that require animal testing. A much-loved independent can quietly become a subsidiary of a multinational and keep the same packaging for years.

We build one record per brand and one per parent company, follow the ownership chain upward, and attach a source to every factual claim. Each record shows what tier that source sits in and when we last checked it, so you can weigh the evidence yourself instead of trusting a badge.

The database covers food, drink, household, personal care, fashion and accessories sold in the UK. It grows continuously, and reader submissions are a large part of how it does.