Is Simple vegan? Who owns Simple?
The short answer
Simple is owned by Unilever. Only some products are vegan. No animal testing recorded.
Is Simple vegan?
Some vegan linesOnly some products are vegan
Company's own statementSource: Simple SkincareIs Simple cruelty-free?
Cruelty-freeNo animal testing recorded
CertifiedSource: Simple SkincareDoes Simple or its owner sell animal products?
UnverifiedNot yet verified by us
Who owns Simple?
UnileverOwned by Unilever
Official registrySource: Simple Skincare
Last verified 12 September 2026
Ownership chain
- Brand
Simple
- Parent company
Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.Company's own statement
Last verified 12 September 2026
Certifications
Leaping Bunny
activeChecked 12 September 2026 · Registry entry
Leaping Bunny: Simple is recorded as not listed.
PETA Beauty Without Bunnies / Ultimate Cruelty-Free List
activeChecked 12 September 2026 · Registry entry
PETA Beauty Without Bunnies / Ultimate Cruelty-Free List: Simple is recorded as certified.
Vegan Action Certification (partial product range only)
activeChecked 12 September 2026 · Registry entry
Vegan Action Certification (partial product range only): Simple is recorded as certified.
What this means
Our record lists Simple as a brand of Unilever. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Simple appears on 3 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies / Ultimate Cruelty-Free List, Vegan Action Certification (partial product range only). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for Unilever states: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- AesopVeganCruelty-free
- AvedaVeganCruelty-free
- Barry MVeganCruelty-free
- Bulldog SkincareVeganCruelty-free
- ByomaVeganCruelty-free
- e.l.f. CosmeticsVeganCruelty-free
Frequently asked questions
- Is Simple vegan?
- Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
- Who owns Simple?
- Simple is recorded as owned by Unilever.
- Is Simple cruelty-free?
- No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.
- Does Unilever test on animals?
- Our record for Unilever states: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.