Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.

Simple is recorded as owned by Unilever.

Is Simple cruelty-free?

No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.

Does Unilever test on animals?

We have not yet verified an animal-testing position for Unilever. Until we can source one, we leave it unverified rather than guess.

Is Simple vegan? Who owns Simple?

Personal CareLast verified 12 September 2026

The short answer

Simple is owned by Unilever. Only some products are vegan. No animal testing recorded.

Is Simple vegan?
Some vegan lines
Only some products are vegan
Company's own statementSource: Simple Skincare
Is Simple cruelty-free?
Cruelty-free
No animal testing recorded
CertifiedSource: Simple Skincare
Does Simple or its owner sell animal products?
Unverified
Not yet verified by us
Source: Simple Skincare
Who owns Simple?
Unilever
Owned by Unilever
Official registrySource: Simple Skincare

Last verified 12 September 2026

Ownership chain

Brand
Simple
Parent company
Unilever
Animal-testing position not yet verified.
Last verified 12 September 2026

Certifications

Leaping Bunny
active
Checked 12 September 2026 · Registry entry
Leaping Bunny: Simple is recorded as not listed.
PETA Beauty Without Bunnies / Ultimate Cruelty-Free List
active
Checked 12 September 2026 · Registry entry
PETA Beauty Without Bunnies / Ultimate Cruelty-Free List: Simple is recorded as certified.
Vegan Action Certification (partial product range only)
active
Checked 12 September 2026 · Registry entry
Vegan Action Certification (partial product range only): Simple is recorded as certified.

What this means

Our record lists Simple as a brand of Unilever. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Simple appears on 3 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies / Ultimate Cruelty-Free List, Vegan Action Certification (partial product range only). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for Unilever, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Bulldog Skincare
VeganCruelty-free
e.l.f. Cosmetics
VeganCruelty-free
Superdrug B.
VeganCruelty-free
The Ordinary
VeganCruelty-free
Tropic Skincare
VeganCruelty-free
Wild Deodorant
VeganCruelty-free

All alternatives to Simple Shop independent brands at Vegan Marketplace

Frequently asked questions

Is Simple vegan?: Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
Who owns Simple?: Simple is recorded as owned by Unilever.
Is Simple cruelty-free?: No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.
Does Unilever test on animals?: We have not yet verified an animal-testing position for Unilever. Until we can source one, we leave it unverified rather than guess.