OOwned By Who

Is Fairy vegan? Who owns Fairy?

Fairy is a brand of dishwashing liquid, laundry detergent, and household cleaning products sold primarily in the UK, Ireland, and other European markets.

HouseholdLast verified 12 September 2026

The short answer

Fairy is owned by Procter & Gamble. Only some products are vegan. Animal testing recorded.

Last verified 12 September 2026

Ownership chain

  1. Brand

    Fairy

  2. Parent company

    Procter & Gamble

    Animal-testing position not yet verified.

    Last verified 12 September 2026

Certifications

  • Leaping Bunny

    active

    Checked 12 September 2026 · Registry entry

    Leaping Bunny: Fairy is recorded as not listed.

  • PETA Cruelty-Free

    active

    Checked 12 September 2026 · Registry entry

    PETA Cruelty-Free: Fairy is recorded as not listed.

  • Vegan Society Trademark

    active

    Checked 12 September 2026 · Registry entry

    Vegan Society Trademark: Fairy is recorded as not listed.

What this means

Our record lists Fairy as a brand of Procter & Gamble. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Fairy appears on 3 schemes we check: Leaping Bunny, PETA Cruelty-Free, Vegan Society Trademark. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for Procter & Gamble, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

All alternatives to FairyShop independent brands at Vegan Marketplace

Frequently asked questions

Is Fairy vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
Who owns Fairy?
Fairy is recorded as owned by Procter & Gamble.
Is Fairy cruelty-free?
Animal testing recorded. Recorded status: not cruelty-free, last verified 12 September 2026.
Does Procter & Gamble test on animals?
We have not yet verified an animal-testing position for Procter & Gamble. Until we can source one, we leave it unverified rather than guess.

Similar brands in this category

Last verified 12 September 2026

Sources

  1. Leaping Bunny certification registryCertified

    Supports: Leaping Bunny: Fairy is recorded as not listed.

    Leaping Bunny · Accessed 12 September 2026

  2. Vegan Society Trademark registry searchCertified

    Supports: Vegan Society Trademark: Fairy is recorded as not listed.

    The Vegan Society · Accessed 12 September 2026

  3. Fairy vegan status, cruelty-free status, parent company animal testingCertified

    Supports: PETA Cruelty-Free: Fairy is recorded as not listed.

    The Good Shopping Guide · Accessed 12 September 2026

  4. Fairy vegan status, parent company animal testingCompany's own statement

    Supports: Individual Fairy product formulations may contain no animal-derived ingredients (as indicated by ingredient analysis of specific products), but the brand does not publicly commit to or certify its products as vegan. Sources indicate Fairy does not state vegan status and Fairy's parent company tests products on animals, which contradicts vegan standards requiring no animal testing.

    Ethical Consumer · Accessed 12 September 2026

  5. Fairy vegan status, cruelty-free status, parent company animal testingCompany's own statement

    Supports: Fairy is not cruelty-free certified and its parent company Procter & Gamble conducts animal testing. P&G's policy allows animal testing when required by law, and the company tests ingredients (not just finished products). Fairy is not listed on PETA's cruelty-free list nor Leaping Bunny certified.

    The Good Shopping Guide · Accessed 12 September 2026

  6. Procter & Gamble animal testing policy detailsCompany's own statement

    Supports: Procter & Gamble's stated policy is that it no longer conducts animal testing on consumer products unless required by law and for medical purposes. However, this policy applies primarily to finished products rather than ingredients, where most testing occurs. P&G has invested over $480 million in developing non-animal test methods and supports ending animal testing globally, but continues to allow testing when legally required. The company claims PETA-certified cruelty-free brands represent only a small percentage of its 79-brand portfolio.

    Ethical Consumer · Accessed 12 September 2026

  7. Company's own statement

    Supports: Fairy is a brand of dishwashing liquid, laundry detergent, and household cleaning products sold primarily in the UK, Ireland, and other European markets.

    Accessed 12 September 2026

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