Independent picks
Alternatives to Persil
Persil is owned by Unilever. These household brands score better on our vegan, cruelty-free and ownership checks. Every listing links back to its sources.
Bio-D
Manufacturer of eco-friendly, plant-based household cleaning products including laundry detergents, dishwashing liquids, all-purpose sanitisers, and bathroom cleaners
Last verified 12 September 2026
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Ecover
Ecover manufactures ecological cleaning and laundry products made from plant-based and mineral ingredients, including multi-purpose cleaners, toilet cleaners, laundry detergents, dishwasher products, and hand soaps.
Last verified 12 September 2026
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Faith in Nature
Natural hair, skin, body care and home care products
Last verified 12 September 2026
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Method
Method is a manufacturer of household cleaning products, laundry supplies, hand soaps, and personal care products.
Last verified 12 September 2026
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Smol
Smol is a UK-based household cleaning brand that manufactures and retails concentrated laundry capsules, dishwasher tablets, washing-up liquid, surface sprays, and other cleaning products sold direct-to-consumer via subscription.
Last verified 12 September 2026
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Who Gives A Crap
Toilet paper, tissues, and paper towels brand that manufactures eco-friendly products from recycled materials and bamboo, donating 50% of profits to sanitation charities.
Last verified 12 September 2026
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Dr. Bronner's
American producer of organic soap, personal care products, and household cleaners known for their multipurpose formulations and fair-trade ingredients
Last verified 12 September 2026
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Fairy
Fairy is a brand of dishwashing liquid, laundry detergent, and household cleaning products sold primarily in the UK, Ireland, and other European markets.
Last verified 12 September 2026
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