Is Wild Deodorant vegan? Who owns Wild Deodorant?
UK-based refillable natural deodorant, body wash, hand wash, and lip balm brand featuring plant-based ingredients and plastic-free packaging.
The short answer
Wild Deodorant is owned by Unilever. All products are vegan. No animal testing recorded.
Is Wild Deodorant vegan?
VeganAll products are vegan
Company's own statementSource: WildIs Wild Deodorant cruelty-free?
Cruelty-freeNo animal testing recorded
CertifiedSource: WildDoes Wild Deodorant or its owner sell animal products?
UnverifiedNot yet verified by us
Who owns Wild Deodorant?
UnileverOwned by Unilever
Official registrySource: Wild
Last verified 12 September 2026
Ownership chain
- Brand
Wild Deodorant
- Parent company
Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.Company's own statement
Last verified 12 September 2026
Certifications
B Corp
activeChecked 12 September 2026 · Registry entry
B Corp: Wild is recorded as certified.
Leaping Bunny (Cruelty Free International)
activeChecked 12 September 2026 · Registry entry
Leaping Bunny (Cruelty Free International): Wild is recorded as certified.
The Vegan Society
activeChecked 12 September 2026 · Registry entry
The Vegan Society: Wild is recorded as certified.
What this means
Our record lists Wild Deodorant as a brand of Unilever. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Wild Deodorant appears on 3 schemes we check: B Corp, Leaping Bunny (Cruelty Free International), The Vegan Society. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for Unilever states: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
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Frequently asked questions
- Is Wild Deodorant vegan?
- All products are vegan. Recorded status: vegan, last verified 12 September 2026.
- Who owns Wild Deodorant?
- Wild Deodorant is recorded as owned by Unilever.
- Is Wild Deodorant cruelty-free?
- No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.
- Does Unilever test on animals?
- Our record for Unilever states: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.