Owned By Who — UK brand ownership and animal-welfare database

Parent company

Who owns Unilever, and which brands does it own?

Last verified 13 September 2026Last updated 13 September 2026

Animal welfare record

Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.Company's own statement

Brands owned by Unilever

Cif

UnverifiedNot cruelty-freeSells animal products

Last verified 13 September 2026

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Comfort

Fabric conditioner and softener brand owned by Unilever. Comfort was the first fabric conditioner launched in the UK in 1969. The range includes concentrated formulations and various scent options marketed for general household laundry use.

Not veganNot cruelty-freeSells animal products

Last verified 13 September 2026

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Dove

Personal care brand offering body washes, beauty bars, lotions, moisturizers, hair care, antiperspirants and deodorants for women, men, babies, and children.

Some vegan linesCruelty-free

Last verified 12 September 2026

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Hourglass Cosmetics

<cite index="11-2">Manufacturer of cosmetic products offering face powder, concealer, mascara, eyeliner, lipstick, lip gloss, lip liner, makeup brushes, skin serums and other related cosmetic products that are paraben and sulfate free, vegan and never tested on animals.</cite>

Some vegan linesCruelty-free

Last verified 13 September 2026

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Persil

Laundry detergent brand available in powder, liquid, and capsule formats

Not veganNot cruelty-free

Last verified 12 September 2026

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Radox

Brand of personal care products, best known for range of bubble bath and shower gels, including bath salts, muscle soaks, and deodorant.

Some vegan linesNot cruelty-freeSells animal products

Last verified 13 September 2026

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REN Clean Skincare

British clean beauty skincare brand founded in 2000, specializing in face and body care formulated without harsh or controversial ingredients. Focuses on plant and mineral-derived actives.

Some vegan linesNot cruelty-freeSells animal products

Last verified 13 September 2026

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Schmidt's

Plant and mineral-based personal care brand offering deodorant, bar soap, toothpaste, and oral care products.

VeganNot cruelty-freeSells animal products

Last verified 13 September 2026

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Simple

Some vegan linesCruelty-free

Last verified 12 September 2026

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Surf

Laundry detergent brand offering powders, liquids, and capsules in various fragrances. UK's number one fragrance detergent brand.

Not veganNot cruelty-freeSells animal products

Last verified 13 September 2026

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Wild Deodorant

UK-based refillable natural deodorant, body wash, hand wash, and lip balm brand featuring plant-based ingredients and plastic-free packaging.

VeganCruelty-free

Last verified 12 September 2026

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Subsidiary companies

Sources

  1. Supports: Hourglass Cosmetics is recorded as having Unilever as its ultimate owner since 2017.

    LinkedIn · Accessed 13 September 2026

  2. Supports: Unilever states it does not test on animals and believes animal testing is not needed to ensure product safety. The company claims to have used alternatives to animal testing since the 1980s, including computer modelling and cell-based methods. However, Unilever is listed by PETA as 'Working for Regulatory Change' rather than as fully cruelty-free, meaning the company conducts animal tests only when required by law and actively works toward alternatives. Some individual Unilever brands (over 20 brands) are independently certified as cruelty-free, but Comfort is not among them.

    Unilever · Accessed 13 September 2026

  3. Supports: Radox is recorded as having Unilever as its parent since 2009.

    Wikipedia · Accessed 13 September 2026

  4. Supports: Unilever has committed to ending animal testing globally and states it does not test on animals or commission animal testing. The company has been using alternatives to animal testing since the 1980s and is recognised by PETA as 'working for regulatory change'. However, Unilever has acknowledged using some ingredients that have been tested on animals by suppliers and allows animal testing where required by law in jurisdictions like China.

    Unilever · Accessed 13 September 2026

  5. Supports: <cite index="51-1,51-2,51-3">Unilever states: 'We do not test on animals and believe that animal testing is not needed to make sure that our products are safe for people to use and safe for the planet. We use leading edge safety science, not animals, to evaluate the safety of our products and ingredients for consumers, our workers and the environment.'</cite> <cite index="57-1">Unilever is listed as 'Working for Regulatory Change' by PETA, meaning it conducts tests on animals only when required by law, is actively working for the replacement of animals with non-animal methods, and releases to PETA all information about tests.</cite>

    Unilever · Accessed 13 September 2026

  6. Supports: Unilever states commitment to ending animal testing globally and has developed alternatives since the 1980s. However, Unilever still tests on animals where required by law (e.g., mainland China) and has admitted that occasionally when no suitable non-animal approaches exist, some ingredients must be tested. Unilever supports global bans on cosmetics animal testing but does not currently abstain from all animal testing industry-wide.

    Unilever official website · Accessed 13 September 2026

  7. Supports: Schmidt's is recorded as having Unilever as its ultimate owner since 2017.

    Wikipedia · Accessed 13 September 2026

  8. Supports: REN Clean Skincare is recorded as having Unilever as its parent since 2015.

    Global Cosmetics News · Accessed 13 September 2026

  9. Supports: Unilever states it does not test on animals and has not tested on animals since the 1980s. The company is recognized by PETA as 'Working for Regulatory Change' on its Ultimate Cruelty-Free List, meaning Unilever conducts tests on animals only when required by law and is actively working toward replacement with non-animal methods. However, Unilever is not fully PETA-certified as cruelty-free and conducts testing in jurisdictions where required by law (e.g., China for regulatory approval).

    Unilever · Accessed 13 September 2026

  10. Supports: Swedish Glace is recorded as having Unilever as its ultimate owner since 2011.

    The Grocer · Accessed 13 September 2026

  11. Unilever's position on animal testingCompany's own statement

    Supports: Unilever officially states it does not test on animals and believes animal testing is not necessary. However, Unilever's Animal Testing Policy permits testing on animals to comply with government regulations, and suppliers may conduct animal testing when required by law. Unilever is listed by PETA as 'Working for Regulatory Change', meaning it conducts animal tests only when required by law and is actively working to replace animal testing with non-animal methods.

    Unilever Official · Accessed 13 September 2026

  12. Cif ownership and product typeOfficial registry

    Supports: Cif is recorded as having Unilever as its parent.

    Wikipedia · Accessed 13 September 2026

  13. Supports: Unilever states that it does not test on animals and believes animal testing is not necessary for product safety. The company is listed on PETA's Ultimate Cruelty-Free List as a 'company working for regulatory change' and has publicly committed to supporting a global ban on animal testing for cosmetics. However, Unilever acknowledges that 'very occasionally' some ingredients must still be tested by suppliers by law to comply with regulatory requirements in some markets, and some government authorities such as China test certain products on animals as part of their regulations.

    Unilever · Accessed 13 September 2026

  14. Supports: Comfort is recorded as having Unilever as its ultimate owner.

    Unilever · Accessed 13 September 2026

  15. Supports: Surf is recorded as having Unilever as its ultimate owner since 1952.

    Unilever · Accessed 13 September 2026

  16. Supports: Persil is recorded as having Unilever as its parent.

    Wikipedia · Accessed 12 September 2026

  17. Supports: Simple is recorded as having Unilever as its parent since 2010.

    Wikipedia · Accessed 12 September 2026

  18. Supports: Wild is recorded as having Unilever as its parent since 2025.

    Unilever · Accessed 12 September 2026

  19. Supports: Dove is recorded as having Unilever as its parent.

    Unilever (Official) · Accessed 12 September 2026

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