Is Daz vegan? Who owns Daz?
Laundry detergent available in powder and liquid formulations for UK and Ireland markets
The short answer
Daz is owned by BlueSun (Bluesun Holdco Sl.). Not yet verified by us. Animal testing recorded.
Is Daz vegan?
UnverifiedNot yet verified by us
Company's own statementSource: Sustainably LazyIs Daz cruelty-free?
Not cruelty-freeAnimal testing recorded
CertifiedSource: Sustainably LazyDoes Daz or its owner sell animal products?
No animal productsDaz itself is a laundry detergent brand with no animal-derived products in its own range. However, the brand's previous owner Procter & Gamble manufactures oleochemicals and is involved in animal testing, which is tied to broader animal agriculture and testing practices. The current owner BlueSun (since March 2024) has no documented involvement in animal product manufacturing based on available sources.
Who owns Daz?
BlueSun (Bluesun Holdco Sl.)Owned by BlueSun (Bluesun Holdco Sl.)
Official registrySource: Ethical Consumer
Last verified 13 September 2026
Ownership chain
- Brand
Daz
- Parent company
Previous owner Procter & Gamble states it no longer tests finished consumer products on animals unless required by law, but continues to allow ingredient testing via suppliers and third parties. P&G is not listed on PETA's cruelty-free list because it has not permanently halted all non-required animal testing and continues testing new ingredients on animals. PETA notes P&G has 79 brands but only 13 are PETA-certified cruelty-free. Current owner BlueSun's animal testing policy is undocumented.Company's own statement
Last verified 13 September 2026
Certifications
No third-party certification is recorded for Daz. That does not by itself mean the brand is uncertified — only that we have not verified one.
What this means
Our record lists Daz as a brand of BlueSun (Bluesun Holdco Sl.). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
We hold no active third-party certification for Daz, so the statuses above rest on the sources listed below rather than on a certifier's audit.
On animal testing, our record for BlueSun (Bluesun Holdco Sl.) states: Previous owner Procter & Gamble states it no longer tests finished consumer products on animals unless required by law, but continues to allow ingredient testing via suppliers and third parties. P&G is not listed on PETA's cruelty-free list because it has not permanently halted all non-required animal testing and continues testing new ingredients on animals. PETA notes P&G has 79 brands but only 13 are PETA-certified cruelty-free. Current owner BlueSun's animal testing policy is undocumented. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- AstonishVeganCruelty-free
- Bio-DVeganCruelty-free
- Cheeky PandaVeganCruelty-free
- EcoverVeganCruelty-free
- Faith in NatureVeganCruelty-free
- HomethingsVeganCruelty-free
Frequently asked questions
- Is Daz vegan?
- Not yet verified by us. Recorded status: unverified, last verified 13 September 2026.
- Who owns Daz?
- Daz is recorded as owned by BlueSun (Bluesun Holdco Sl.).
- Is Daz cruelty-free?
- Animal testing recorded. Recorded status: not cruelty-free, last verified 13 September 2026.
- Does BlueSun (Bluesun Holdco Sl.) test on animals?
- Our record for BlueSun (Bluesun Holdco Sl.) states: Previous owner Procter & Gamble states it no longer tests finished consumer products on animals unless required by law, but continues to allow ingredient testing via suppliers and third parties. P&G is not listed on PETA's cruelty-free list because it has not permanently halted all non-required animal testing and continues testing new ingredients on animals. PETA notes P&G has 79 brands but only 13 are PETA-certified cruelty-free. Current owner BlueSun's animal testing policy is undocumented.