Owned By Who — UK brand ownership and animal-welfare database

Independent picks

Alternatives to NYX Professional Makeup

NYX Professional Makeup is owned by L'Oréal. These personal care brands score better on our vegan, cruelty-free and ownership checks. Every listing links back to its sources.

Aesop

Australian luxury cosmetics brand producing skincare, haircare, body care, fragrance and homeware products

VeganCruelty-free

Last verified 13 September 2026

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Aveda

High-performance, plant-based hair care, skin care, makeup, fragrance, and body care brand.

VeganCruelty-free

Last verified 13 September 2026

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Barry M

British cosmetics brand specializing in nail polishes, nail paint, makeup, and beauty products. Sells makeup, nail products, eyeshadow, lip products, and accessories.

VeganCruelty-free

Last verified 13 September 2026

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Bulldog Skincare

UK-based men's grooming and skincare brand offering moisturizers, face washes, scrubs, shave gels, body washes, and related products.

VeganCruelty-free

Last verified 12 September 2026

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Byoma

A barrier-repair focused skincare brand offering cleansers, toners, serums, and moisturizers formulated with a proprietary Tri-Ceramide Complex.

VeganCruelty-free

Last verified 13 September 2026

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e.l.f. Cosmetics

VeganCruelty-free

Last verified 12 September 2026

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Friendly Soap

Handmade natural personal care and household cleaning products including soap bars, shampoo bars, conditioner bars, and household cleaning products. Manufactured in the UK using the cold-process method with plant-based ingredients.

VeganCruelty-free

Last verified 13 September 2026

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Georganics

Natural, organic oral care brand producing toothpaste, toothpaste tablets, dental floss, mouthwash, and toothbrushes in plastic-free, sustainable packaging.

VeganCruelty-free

Last verified 13 September 2026

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KVD Beauty

Makeup and cosmetics brand offering high-performance vegan and cruelty-free products across makeup categories including foundation, eyeshadow, lipstick, and more.

VeganCruelty-free

Last verified 13 September 2026

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Milk Makeup

New York City-based cosmetics and skincare brand offering vegan, cruelty-free makeup and skincare products.

VeganCruelty-free

Last verified 13 September 2026

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Noughty

UK-based personal care brand specialising in vegan and cruelty-free haircare and body care products, formulated with 97% natural ingredients. Founded in 2016, the brand offers a range of products including shampoos, conditioners, serums, and body care formulations.

VeganCruelty-free

Last verified 13 September 2026

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Original Source

Original Source is a personal care brand that produces shower gels, shower milks, body washes, and hand washes with natural fragrances and ingredients.

VeganCruelty-free

Last verified 13 September 2026

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Pai Skincare

UK-based certified organic skincare brand specializing in sensitive skin solutions, formulated and manufactured in-house in London.

VeganCruelty-free

Last verified 13 September 2026

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Superdrug B.

Vegan and cruelty-free makeup, skincare, hair removal and men's grooming products sold exclusively at Superdrug stores. Product categories include B. Skincare (with ranges: Cleanse, Glow, Hydrate, Age Define, Oil Control), B. Make-Up, B. Hair Removal, and B. Men.

VeganCruelty-free

Last verified 12 September 2026

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The Ordinary

<cite index="5-1">Skincare, Makeup, Hair, and Body solutions</cite> featuring <cite index="59-1">clinical formulations</cite>

VeganCruelty-free

Last verified 12 September 2026

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Tropic Skincare

British skincare and cosmetics brand selling natural, vegan, cruelty-free beauty products including skincare, body care, makeup and hair care products, freshly made in-house.

VeganCruelty-free

Last verified 12 September 2026

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Umberto Giannini

<cite index="4-2">Internet first brand offering multi-category hair care products</cite>

VeganCruelty-free

Last verified 13 September 2026

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UpCircle

A British sustainable beauty and skincare brand that upcycles waste by-products from food and beverage industries (including coffee grounds, fruit stones, chai spices) into vegan, cruelty-free skincare, haircare, and personal care products.

VeganCruelty-free

Last verified 13 September 2026

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Aussie Haircare

American haircare brand specializing in shampoos, conditioners, hair serums, gels, sprays and treatments featuring Australian-inspired botanicals

Some vegan linesCruelty-free

Last verified 13 September 2026

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Beauty Kitchen

UK-based sustainable beauty brand producing skincare, haircare, and bodycare products. All products are natural, vegan or vegetarian, cruelty-free, and made in the UK.

Some vegan linesCruelty-free

Last verified 13 September 2026

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Charlotte Tilbury

Some vegan linesCruelty-free

Last verified 12 September 2026

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Dove

Personal care brand offering body washes, beauty bars, lotions, moisturizers, hair care, antiperspirants and deodorants for women, men, babies, and children.

Some vegan linesCruelty-free

Last verified 12 September 2026

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Fenty Beauty

Cosmetics and beauty brand offering makeup, skincare, fragrance, and haircare products, known for inclusive shade ranges across skin tones.

Some vegan linesCruelty-free

Last verified 12 September 2026

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Garnier

Mass-market cosmetics brand specialising in hair care, skin care, body care, sun protection and hair colour products

Some vegan linesCruelty-free

Last verified 12 September 2026

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