Is KVD Beauty vegan? Who owns KVD Beauty?
Makeup and cosmetics brand offering high-performance vegan and cruelty-free products across makeup categories including foundation, eyeshadow, lipstick, and more.
The short answer
KVD Beauty is owned by Windsong Global / Belle Brands. All products are vegan. No animal testing recorded.
Is KVD Beauty vegan?
VeganAll products are vegan
Company's own statementSource: KVD Beauty (official website)Is KVD Beauty cruelty-free?
Cruelty-freeNo animal testing recorded
Does KVD Beauty or its owner sell animal products?
No animal productsKVD Beauty itself produces no animal-derived products. However, the ownership chain history is significant: from January 2020 until late 2025, KVD Beauty was owned by Kendo, which is owned by LVMH, a corporation that does test on animals and sells animal-derived products through other brands in its portfolio (e.g. leather goods, fur products). As of late 2025, KVD Beauty has been acquired by Windsong Global and is now part of Belle Brands, which does not appear to be engaged in animal product manufacturing.
Who owns KVD Beauty?
Windsong Global / Belle BrandsOwned by Windsong Global / Belle Brands
Official registrySource: KVD Beauty (official website)
Last verified 13 September 2026
Ownership chain
- Brand
KVD Beauty
- Parent company
Windsong Global / Belle Brands
Windsong Global / Belle Brands: No published stance on animal testing found. LVMH (former parent via Kendo, 2020-2025): LVMH states it is 'strongly attached to eliminating animal testing' but contradictory sources indicate the group allows animal testing in jurisdictions where it is required by law, particularly China. In 2023, LVMH told Ethical Consumer that its products were tested on animals in China for 'registration purposes', stating these tests were conducted by Chinese authorities without the brands' involvement. LVMH also uses animal-derived products (fur, leather) through brands in its portfolio.Company's own statement
Last verified 13 September 2026
Certifications
Leaping Bunny
activeChecked 13 September 2026 · Registry entry
Leaping Bunny: KVD Beauty is recorded as not listed.
PETA Beauty Without Bunnies
activeChecked 13 September 2026 · Registry entry
PETA Beauty Without Bunnies: KVD Beauty is recorded as certified.
What this means
Our record lists KVD Beauty as a brand of Windsong Global / Belle Brands. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
KVD Beauty appears on 2 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for Windsong Global / Belle Brands states: Windsong Global / Belle Brands: No published stance on animal testing found. LVMH (former parent via Kendo, 2020-2025): LVMH states it is 'strongly attached to eliminating animal testing' but contradictory sources indicate the group allows animal testing in jurisdictions where it is required by law, particularly China. In 2023, LVMH told Ethical Consumer that its products were tested on animals in China for 'registration purposes', stating these tests were conducted by Chinese authorities without the brands' involvement. LVMH also uses animal-derived products (fur, leather) through brands in its portfolio. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
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Frequently asked questions
- Is KVD Beauty vegan?
- All products are vegan. Recorded status: vegan, last verified 13 September 2026.
- Who owns KVD Beauty?
- KVD Beauty is recorded as owned by Windsong Global / Belle Brands.
- Is KVD Beauty cruelty-free?
- No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
- Does Windsong Global / Belle Brands test on animals?
- Our record for Windsong Global / Belle Brands states: Windsong Global / Belle Brands: No published stance on animal testing found. LVMH (former parent via Kendo, 2020-2025): LVMH states it is 'strongly attached to eliminating animal testing' but contradictory sources indicate the group allows animal testing in jurisdictions where it is required by law, particularly China. In 2023, LVMH told Ethical Consumer that its products were tested on animals in China for 'registration purposes', stating these tests were conducted by Chinese authorities without the brands' involvement. LVMH also uses animal-derived products (fur, leather) through brands in its portfolio.