Is The Ordinary vegan? Who owns The Ordinary?
<cite index="5-1">Skincare, Makeup, Hair, and Body solutions</cite> featuring <cite index="59-1">clinical formulations</cite>
The short answer
The Ordinary is owned by DECIEM Beauty Group. All products are vegan. No animal testing recorded.
Is The Ordinary vegan?
VeganAll products are vegan
Company's own statementSource: The Ordinary (official)Is The Ordinary cruelty-free?
Cruelty-freeNo animal testing recorded
CertifiedSource: The Ordinary (official)Does The Ordinary or its owner sell animal products?
UnverifiedNot yet verified by us
Who owns The Ordinary?
DECIEM Beauty GroupOwned by DECIEM Beauty Group
Official registrySource: Cruelty-Free Kitty
Last verified 12 September 2026
Ownership chain
- Brand
The Ordinary
- Parent company
Animal-testing position not yet verified.
Last verified 12 September 2026
- Ultimate owner
The Estée Lauder Companies Inc.
Animal-testing position not yet verified.
Last verified 12 September 2026
Certifications
Leaping Bunny
lapsedChecked 12 September 2026 · Registry entry
Leaping Bunny: The Ordinary is recorded as lapsed.
PETA Beauty Without Bunnies
activeChecked 12 September 2026 · Registry entry
PETA Beauty Without Bunnies: The Ordinary is recorded as certified.
PETA Vegan Certification
activeChecked 12 September 2026 · Registry entry
PETA Vegan Certification: The Ordinary is recorded as certified.
What this means
Our record lists The Ordinary as a brand of DECIEM Beauty Group, which sits under The Estée Lauder Companies Inc.. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
The Ordinary appears on 2 schemes we check: PETA Beauty Without Bunnies, PETA Vegan Certification. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
We have not yet verified an animal-testing position for DECIEM Beauty Group, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
We haven't yet published a stronger-scoring alternative in Personal Care. Suggest one.
Frequently asked questions
- Is The Ordinary vegan?
- All products are vegan. Recorded status: vegan, last verified 12 September 2026.
- Who owns The Ordinary?
- The Ordinary is recorded as owned by DECIEM Beauty Group, which is itself owned by The Estée Lauder Companies Inc..
- Is The Ordinary cruelty-free?
- No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.
- Does DECIEM Beauty Group test on animals?
- We have not yet verified an animal-testing position for DECIEM Beauty Group. Until we can source one, we leave it unverified rather than guess.