OOwned By Who

Is Fenty Beauty vegan? Who owns Fenty Beauty?

Cosmetics and beauty brand offering makeup, skincare, fragrance, and haircare products, known for inclusive shade ranges across skin tones.

Personal CareLast verified 12 September 2026

The short answer

Fenty Beauty is owned by Kendo Holdings (LVMH). Only some products are vegan. No animal testing recorded.

Last verified 12 September 2026

Ownership chain

  1. Brand

    Fenty Beauty

  2. Parent company

    Kendo Holdings (LVMH)

    Animal-testing position not yet verified.

    Last verified 12 September 2026

  3. Ultimate owner

    LVMH Moët Hennessy Louis Vuitton SE

    Animal-testing position not yet verified.

    Last verified 12 September 2026

Certifications

  • Leaping Bunny

    active

    Checked 12 September 2026 · Registry entry

    Leaping Bunny: Fenty Beauty is recorded as not listed.

  • PETA Beauty Without Bunnies

    active

    Checked 12 September 2026 · Registry entry

    PETA Beauty Without Bunnies: Fenty Beauty is recorded as not listed.

What this means

Our record lists Fenty Beauty as a brand of Kendo Holdings (LVMH), which sits under LVMH Moët Hennessy Louis Vuitton SE. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Fenty Beauty appears on 2 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for Kendo Holdings (LVMH), so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

All alternatives to Fenty BeautyShop independent brands at Vegan Marketplace

Frequently asked questions

Is Fenty Beauty vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
Who owns Fenty Beauty?
Fenty Beauty is recorded as owned by Kendo Holdings (LVMH), which is itself owned by LVMH Moët Hennessy Louis Vuitton SE.
Is Fenty Beauty cruelty-free?
No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.
Does Kendo Holdings (LVMH) test on animals?
We have not yet verified an animal-testing position for Kendo Holdings (LVMH). Until we can source one, we leave it unverified rather than guess.

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Last verified 12 September 2026

Sources

  1. PETA certification status (not certified)Certified

    Supports: PETA Beauty Without Bunnies: Fenty Beauty is recorded as not listed.

    PETA · Accessed 12 September 2026

  2. Vegan status, cruelty-free status, certification status, parent company animal testing positionCertified

    Supports: Leaping Bunny: Fenty Beauty is recorded as not listed.

    Cruelty Free Kitty · Accessed 12 September 2026

  3. Cruelty-free status, vegan status, animal testing policyCompany's own statement

    Supports: Fenty Beauty is not 100% vegan. Some products contain animal-derived ingredients such as beeswax and carmine. However, the brand offers a wide selection of vegan products and has a fully vegan skincare line (Fenty Skin).

    Fenty Beauty (Official) · Accessed 12 September 2026

  4. Cruelty-free status, vegan status, animal testing policyCompany's own statement

    Supports: Fenty Beauty states it is cruelty-free and does not test products or ingredients on animals, nor does it allow suppliers or retailers to conduct animal testing on its behalf. The brand is not certified by third-party certifiers (Leaping Bunny or PETA), but multiple sources confirm the company has verified this claim.

    Fenty Beauty (Official) · Accessed 12 September 2026

  5. LVMH animal testing policy, testing in ChinaCompany's own statement

    Supports: LVMH publicly states it is opposed to animal testing and has eliminated animal testing for cosmetics products in development since 1989. However, the company acknowledges selling products in countries where animal testing is required by law (such as mainland China) and told Ethical Consumer in 2023 that products were tested on animals in China for 'registration purposes', stating these tests are conducted solely by Chinese authorities without the brands' involvement. LVMH also does not maintain a fur-free policy, with several of its brands continuing to use real animal fur.

    Ethical Consumer · Accessed 12 September 2026

  6. Company's own statement

    Supports: Cosmetics and beauty brand offering makeup, skincare, fragrance, and haircare products, known for inclusive shade ranges across skin tones.

    Accessed 12 September 2026

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