OOwned By Who

Is e.l.f. Cosmetics vegan? Who owns e.l.f. Cosmetics?

Personal CareLast verified 12 September 2026

The short answer

e.l.f. Cosmetics is recorded as independently owned. All products are vegan. No animal testing recorded.

Last verified 12 September 2026

Ownership chain

No parent company is recorded for e.l.f. Cosmetics.

Certifications

  • Leaping Bunny (Cruelty Free International)

    active

    Checked 12 September 2026 · Registry entry

    Leaping Bunny (Cruelty Free International): e.l.f. Cosmetics is recorded as certified.

  • PETA Beauty Without Bunnies (Global Animal Test-Free)

    active

    Checked 12 September 2026 · Registry entry

    PETA Beauty Without Bunnies (Global Animal Test-Free): e.l.f. Cosmetics is recorded as certified.

What this means

Our record lists no parent company for e.l.f. Cosmetics, so decisions about ingredients and testing sit with the brand itself.

e.l.f. Cosmetics appears on 2 schemes we check: Leaping Bunny (Cruelty Free International), PETA Beauty Without Bunnies (Global Animal Test-Free). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

Where a status above reads "unverified", it means we have not yet found a source we can stand behind — not that the answer is negative. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

We haven't yet published a stronger-scoring alternative in Personal Care. Suggest one.

All alternatives to e.l.f. CosmeticsShop independent brands at Vegan Marketplace

Frequently asked questions

Is e.l.f. Cosmetics vegan?
All products are vegan. Recorded status: vegan, last verified 12 September 2026.
Who owns e.l.f. Cosmetics?
e.l.f. Cosmetics is recorded as independently owned. No parent company is listed in our database.
Is e.l.f. Cosmetics cruelty-free?
No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.

Similar brands in this category

Last verified 12 September 2026

Sources

  1. Cruelty-free certification, no testing on animals or ingredientsCertified

    Supports: PETA Beauty Without Bunnies (Global Animal Test-Free): e.l.f. Cosmetics is recorded as certified.

    PETA (People for the Ethical Treatment of Animals) · Accessed 12 September 2026

  2. Leaping Bunny certified since 2022Certified

    Supports: Leaping Bunny (Cruelty Free International): e.l.f. Cosmetics is recorded as certified.

    Leaping Bunny (Cruelty Free International) · Accessed 12 September 2026

  3. 100% vegan, no animal ingredientsCompany's own statement

    Supports: All e.l.f. Cosmetics products are 100% vegan; the company states no animal-derived ingredients are used in any of its makeup or skincare products

    e.l.f. Cosmetics (official) · Accessed 12 September 2026

  4. Vegan, double-certified cruelty-free by PETA and Leaping BunnyCompany's own statement

    Supports: e.l.f. Cosmetics is double-certified cruelty-free by both PETA (Global Animal Test-Free) and Leaping Bunny since 2022. The company does not test on animals, does not use ingredients tested on animals, and does not sell in markets requiring animal testing (e.g., mainland China)

    e.l.f. Beauty Investor Relations · Accessed 12 September 2026

  5. Animal testing policy, board-approved no-testing stance, double certification detailsCompany's own statement

    Supports: e.l.f. Beauty, Inc. (the ultimate parent/sole operating company) holds an official board-approved policy that it does not conduct or tolerate any tests on animals, nor does it use any ingredients tested on animals in any of its products. This policy applies worldwide to all employees and partners

    e.l.f. Beauty, Inc. (official) · Accessed 12 September 2026

How we verifyFlag this as outdated