Is Noughty vegan? Who owns Noughty?
UK-based personal care brand specialising in vegan and cruelty-free haircare and body care products, formulated with 97% natural ingredients. Founded in 2016, the brand offers a range of products including shampoos, conditioners, serums, and body care formulations.
The short answer
Noughty is owned by Komerz. All products are vegan. No animal testing recorded.
Is Noughty vegan?
VeganAll products are vegan
Company's own statementSource: The Vegan SocietyIs Noughty cruelty-free?
Cruelty-freeNo animal testing recorded
CertifiedSource: Cruelty Free InternationalDoes Noughty or its owner sell animal products?
No animal productsNoughty does not manufacture or sell any animal-derived products. The brand itself is 100% vegan with no animal-derived ingredients. All formulations are plant-based or synthetically derived.
Who owns Noughty?
KomerzOwned by Komerz
Official registrySource: The Vegan Society
Last verified 13 September 2026
Ownership chain
- Brand
Noughty
- Ultimate owner
Animal-testing position not yet verified.
Last verified 13 September 2026
Certifications
Leaping Bunny (Cruelty Free International)
activeChecked 13 September 2026 · Registry entry
Leaping Bunny (Cruelty Free International): Noughty is recorded as certified.
Vegan Society Trademark
activeChecked 13 September 2026 · Registry entry
Vegan Society Trademark: Noughty is recorded as certified.
What this means
Our record lists Noughty as a brand of Komerz, which sits under KMI Brands Ltd. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Noughty appears on 2 schemes we check: Leaping Bunny (Cruelty Free International), Vegan Society Trademark. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
We have not yet verified an animal-testing position for Komerz, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
We haven't yet published a stronger-scoring alternative in Personal Care. Suggest one.
Frequently asked questions
- Is Noughty vegan?
- All products are vegan. Recorded status: vegan, last verified 13 September 2026.
- Who owns Noughty?
- Noughty is recorded as owned by Komerz, which is itself owned by KMI Brands Ltd.
- Is Noughty cruelty-free?
- No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
- Does Komerz test on animals?
- We have not yet verified an animal-testing position for Komerz. Until we can source one, we leave it unverified rather than guess.