Is Aveda vegan? Who owns Aveda?
High-performance, plant-based hair care, skin care, makeup, fragrance, and body care brand.
The short answer
Aveda is owned by The Estée Lauder Companies Inc.. All products are vegan. No animal testing recorded.
Is Aveda vegan?
VeganAll products are vegan
Company's own statementSource: Plant Based NewsIs Aveda cruelty-free?
Cruelty-freeNo animal testing recorded
CertifiedSource: Plant Based NewsDoes Aveda or its owner sell animal products?
No animal productsAveda brand itself does not sell animal-derived products. All Aveda products are plant-based and 100% vegan with no animal-derived ingredients.
Who owns Aveda?
The Estée Lauder Companies Inc.Owned by The Estée Lauder Companies Inc.
Official registrySource: The Estée Lauder Companies Inc.
Last verified 13 September 2026
Ownership chain
- Brand
Aveda
- Parent company
The Estée Lauder Companies Inc.
Estée Lauder Companies states that it does not conduct animal testing on its own products or ask others to test on their behalf, except when required by law. The company ceased its own internal animal testing over 30 years ago. However, in jurisdictions where animal testing is mandated—particularly mainland China—Estée Lauder has sold products that were tested on animals by third parties. The company is committed to eliminating all animal testing globally and has partnered with Cruelty Free International to support this goal, though animal testing continues where legally required.Company's own statement
Last verified 13 September 2026
Certifications
Leaping Bunny (Cruelty Free International)
activeChecked 13 September 2026 · Registry entry
Leaping Bunny (Cruelty Free International): Aveda is recorded as certified.
PETA cruelty-free
activeChecked 13 September 2026 · Registry entry
PETA cruelty-free: Aveda is recorded as certified.
What this means
Our record lists Aveda as a brand of The Estée Lauder Companies Inc.. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Aveda appears on 2 schemes we check: Leaping Bunny (Cruelty Free International), PETA cruelty-free. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for The Estée Lauder Companies Inc. states: Estée Lauder Companies states that it does not conduct animal testing on its own products or ask others to test on their behalf, except when required by law. The company ceased its own internal animal testing over 30 years ago. However, in jurisdictions where animal testing is mandated—particularly mainland China—Estée Lauder has sold products that were tested on animals by third parties. The company is committed to eliminating all animal testing globally and has partnered with Cruelty Free International to support this goal, though animal testing continues where legally required. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
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Frequently asked questions
- Is Aveda vegan?
- All products are vegan. Recorded status: vegan, last verified 13 September 2026.
- Who owns Aveda?
- Aveda is recorded as owned by The Estée Lauder Companies Inc..
- Is Aveda cruelty-free?
- No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
- Does The Estée Lauder Companies Inc. test on animals?
- Our record for The Estée Lauder Companies Inc. states: Estée Lauder Companies states that it does not conduct animal testing on its own products or ask others to test on their behalf, except when required by law. The company ceased its own internal animal testing over 30 years ago. However, in jurisdictions where animal testing is mandated—particularly mainland China—Estée Lauder has sold products that were tested on animals by third parties. The company is committed to eliminating all animal testing globally and has partnered with Cruelty Free International to support this goal, though animal testing continues where legally required.