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Is Aussie Haircare vegan? Who owns Aussie Haircare?

American haircare brand specializing in shampoos, conditioners, hair serums, gels, sprays and treatments featuring Australian-inspired botanicals

Personal CareLast verified 13 September 2026

The short answer

Aussie Haircare is owned by The Procter & Gamble Company (P&G). Only some products are vegan. No animal testing recorded.

  • Is Aussie Haircare vegan?

    Some vegan lines

    Only some products are vegan

    Company's own statementSource: Cruelty Free Kitty
  • Is Aussie Haircare cruelty-free?

    Cruelty-free

    No animal testing recorded

    CertifiedSource: PETA
  • Does Aussie Haircare or its owner sell animal products?

    No animal products

    Aussie Haircare itself does not produce or sell animal-derived products such as meat, dairy, leather, wool, or similar. The brand specializes exclusively in haircare products.

  • Who owns Aussie Haircare?

    The Procter & Gamble Company (P&G)

    Owned by The Procter & Gamble Company (P&G)

    Official registrySource: Grocery.com

Last verified 13 September 2026

Ownership chain

  1. Brand

    Aussie Haircare

  2. Parent company

    The Procter & Gamble Company (P&G)

    Procter & Gamble states it does not conduct animal testing unless mandated by government regulations. P&G supports a worldwide ban on cosmetic animal testing and has invested over $495 million over 40 years in developing non-animal test methods. However, P&G does test on animals where legally required by law and continues to conduct animal testing for some of its product portfolio.Company's own statement

    Last verified 13 September 2026

Certifications

  • PETA Cruelty-Free (Beauty Without Bunnies)

    active

    Checked 13 September 2026 · Registry entry

    PETA Cruelty-Free (Beauty Without Bunnies): Aussie Haircare is recorded as certified.

What this means

Our record lists Aussie Haircare as a brand of The Procter & Gamble Company (P&G). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Aussie Haircare appears on one scheme we check: PETA Cruelty-Free (Beauty Without Bunnies). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for The Procter & Gamble Company (P&G) states: Procter & Gamble states it does not conduct animal testing unless mandated by government regulations. P&G supports a worldwide ban on cosmetic animal testing and has invested over $495 million over 40 years in developing non-animal test methods. However, P&G does test on animals where legally required by law and continues to conduct animal testing for some of its product portfolio. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is Aussie Haircare vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns Aussie Haircare?
Aussie Haircare is recorded as owned by The Procter & Gamble Company (P&G).
Is Aussie Haircare cruelty-free?
No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
Does The Procter & Gamble Company (P&G) test on animals?
Our record for The Procter & Gamble Company (P&G) states: Procter & Gamble states it does not conduct animal testing unless mandated by government regulations. P&G supports a worldwide ban on cosmetic animal testing and has invested over $495 million over 40 years in developing non-animal test methods. However, P&G does test on animals where legally required by law and continues to conduct animal testing for some of its product portfolio.

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Last verified 13 September 2026

Sources

  1. Supports: PETA Cruelty-Free (Beauty Without Bunnies): Aussie Haircare is recorded as certified.

    PETA · Accessed 13 September 2026

  2. Supports: Aussie offers some vegan product ranges, including specific lines such as Deeep Moisture and SOS ranges, but not all products in the brand are vegan. Most products contain animal-derived ingredients such as beeswax and honey.

    Cruelty Free Kitty · Accessed 13 September 2026

  3. Cruelty-free certification statusCompany's own statement

    Supports: Aussie Haircare is PETA-certified cruelty-free globally as of 2025. The brand does not test finished products or ingredients on animals anywhere in the world, including mainland China, where it sells only domestically manufactured non-special use products not requiring animal testing under Chinese law.

    PETA · Accessed 13 September 2026

  4. Product range, ownershipCompany's own statement

    Supports: Aussie Haircare itself does not produce or sell animal-derived products such as meat, dairy, leather, wool, or similar. The brand specializes exclusively in haircare products.

    Grocery.com · Accessed 13 September 2026

  5. Parent company animal testing policyCompany's own statement

    Supports: Procter & Gamble states it does not conduct animal testing unless mandated by government regulations. P&G supports a worldwide ban on cosmetic animal testing and has invested over $495 million over 40 years in developing non-animal test methods. However, P&G does test on animals where legally required by law and continues to conduct animal testing for some of its product portfolio.

    Procter & Gamble (Official Website) · Accessed 13 September 2026

  6. Company's own statement

    Supports: American haircare brand specializing in shampoos, conditioners, hair serums, gels, sprays and treatments featuring Australian-inspired botanicals

    Accessed 13 September 2026