Is Superdrug B. cruelty-free?

No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.

Does Superdrug Stores PLC test on animals?

We have not yet verified an animal-testing position for Superdrug Stores PLC. Until we can source one, we leave it unverified rather than guess.

Is Superdrug B. vegan? Who owns Superdrug B.?

Vegan and cruelty-free makeup, skincare, hair removal and men's grooming products sold exclusively at Superdrug stores. Product categories include B. Skincare (with ranges: Cleanse, Glow, Hydrate, Age Define, Oil Control), B. Make-Up, B. Hair Removal, and B. Men.

Personal CareLast verified 12 September 2026

The short answer

Superdrug B. is owned by Superdrug Stores PLC. All products are vegan. No animal testing recorded.

Is Superdrug B. vegan?
Vegan
All products are vegan
Company's own statementSource: Superdrug
Is Superdrug B. cruelty-free?
Cruelty-free
No animal testing recorded
CertifiedSource: Superdrug
Does Superdrug B. or its owner sell animal products?
Unverified
Not yet verified by us
Source: Superdrug
Who owns Superdrug B.?
Superdrug Stores PLC
Owned by Superdrug Stores PLC
Official registrySource: Superdrug

Last verified 12 September 2026

Ownership chain

Brand
Superdrug B.
Parent company
Superdrug Stores PLC
Animal-testing position not yet verified.
Last verified 12 September 2026
Ultimate owner
AS Watson (Health & Beauty UK) Limited
Animal-testing position not yet verified.
Last verified 12 September 2026
Ultimate owner
A.S. Watson Group
Animal-testing position not yet verified.
Last verified 12 September 2026
Ultimate owner
CK Hutchison Holdings
Animal-testing position not yet verified.
Last verified 12 September 2026

Certifications

Leaping Bunny (Cruelty Free International)
active
Checked 12 September 2026 · Registry entry
Leaping Bunny (Cruelty Free International): B. (B. by Superdrug) is recorded as certified.

What this means

Our record lists Superdrug B. as a brand of Superdrug Stores PLC, which sits under AS Watson (Health & Beauty UK) Limited. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Superdrug B. appears on one scheme we check: Leaping Bunny (Cruelty Free International). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for Superdrug Stores PLC, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

We haven't yet published a stronger-scoring alternative in Personal Care. Suggest one.

All alternatives to Superdrug B.Shop independent brands at Vegan Marketplace

Frequently asked questions

Is Superdrug B. vegan?: All products are vegan. Recorded status: vegan, last verified 12 September 2026.
Who owns Superdrug B.?: Superdrug B. is recorded as owned by Superdrug Stores PLC, which is itself owned by AS Watson (Health & Beauty UK) Limited.
Is Superdrug B. cruelty-free?: No animal testing recorded. Recorded status: cruelty-free, last verified 12 September 2026.
Does Superdrug Stores PLC test on animals?: We have not yet verified an animal-testing position for Superdrug Stores PLC. Until we can source one, we leave it unverified rather than guess.