Owned By Who — UK brand ownership and animal-welfare database

Is Milk Makeup vegan? Who owns Milk Makeup?

New York City-based cosmetics and skincare brand offering vegan, cruelty-free makeup and skincare products.

Personal CareLast verified 13 September 2026

The short answer

Milk Makeup is owned by Waldencast plc. All products are vegan. No animal testing recorded.

  • Is Milk Makeup vegan?

    Vegan

    All products are vegan

    Company's own statementSource: Cruelty-Free Kitty
  • Is Milk Makeup cruelty-free?

    Cruelty-free

    No animal testing recorded

  • Does Milk Makeup or its owner sell animal products?

    No animal products

    Milk Makeup brand itself produces only vegan cosmetics and skincare with no animal-derived products. The ultimate parent company, Waldencast plc, divested its Obagi Medical business to Bridgepoint in July 2026 and now focuses on Milk Makeup as a cruelty-free, vegan beauty brand.

  • Who owns Milk Makeup?

    Waldencast plc

    Owned by Waldencast plc

    Official registrySource: Wikipedia

Last verified 13 September 2026

Ownership chain

  1. Brand

    Milk Makeup

  2. Parent company

    Waldencast plc

    Waldencast is certified cruelty-free by PETA. The company ensures that neither ingredients nor finished products are tested on animals, and suppliers and third parties follow the same standard.Company's own statement

    Last verified 13 September 2026

Certifications

  • Leaping Bunny

    active

    Checked 13 September 2026 · Registry entry

    Leaping Bunny: Milk Makeup is recorded as certified.

What this means

Our record lists Milk Makeup as a brand of Waldencast plc. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Milk Makeup appears on one scheme we check: Leaping Bunny. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for Waldencast plc states: Waldencast is certified cruelty-free by PETA. The company ensures that neither ingredients nor finished products are tested on animals, and suppliers and third parties follow the same standard. We publish sourced facts and dates so you can judge them yourself; see how we verify.

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Frequently asked questions

Is Milk Makeup vegan?
All products are vegan. Recorded status: vegan, last verified 13 September 2026.
Who owns Milk Makeup?
Milk Makeup is recorded as owned by Waldencast plc.
Is Milk Makeup cruelty-free?
No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
Does Waldencast plc test on animals?
Our record for Waldencast plc states: Waldencast is certified cruelty-free by PETA. The company ensures that neither ingredients nor finished products are tested on animals, and suppliers and third parties follow the same standard.

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Last verified 13 September 2026

Sources

  1. Supports: Leaping Bunny: Milk Makeup is recorded as certified.

    Cruelty-Free Kitty · Accessed 13 September 2026

  2. Supports: Milk Makeup is 100% vegan. Despite its name, the brand formulates all products without any animal-derived ingredients.

    Wikipedia · Accessed 13 September 2026

  3. Supports: Milk Makeup holds Leaping Bunny certification from Cruelty Free International. The brand does not test finished products or ingredients on animals, and neither do their suppliers or third parties.

    Cruelty-Free Kitty · Accessed 13 September 2026

  4. Supports: Milk Makeup brand itself produces only vegan cosmetics and skincare with no animal-derived products. The ultimate parent company, Waldencast plc, divested its Obagi Medical business to Bridgepoint in July 2026 and now focuses on Milk Makeup as a cruelty-free, vegan beauty brand.

    Milk Makeup Official · Accessed 13 September 2026

  5. Supports: Waldencast is certified cruelty-free by PETA. The company ensures that neither ingredients nor finished products are tested on animals, and suppliers and third parties follow the same standard.

    PETA · Accessed 13 September 2026

  6. Company's own statement

    Supports: New York City-based cosmetics and skincare brand offering vegan, cruelty-free makeup and skincare products.

    Accessed 13 September 2026