Alternatives to Maybelline

Bulldog Skincare

UK-based men's grooming and skincare brand offering moisturizers, face washes, scrubs, shave gels, body washes, and related products.

e.l.f. Cosmetics

Superdrug B.

Vegan and cruelty-free makeup, skincare, hair removal and men's grooming products sold exclusively at Superdrug stores. Product categories include B. Skincare (with ranges: Cleanse, Glow, Hydrate, Age Define, Oil Control), B. Make-Up, B. Hair Removal, and B. Men.

The Ordinary

<cite index="5-1">Skincare, Makeup, Hair, and Body solutions</cite> featuring <cite index="59-1">clinical formulations</cite>

Tropic Skincare

British skincare and cosmetics brand selling natural, vegan, cruelty-free beauty products including skincare, body care, makeup and hair care products, freshly made in-house.

Wild Deodorant

UK-based refillable natural deodorant, body wash, hand wash, and lip balm brand featuring plant-based ingredients and plastic-free packaging.

Charlotte Tilbury

Dove

Personal care brand offering body washes, beauty bars, lotions, moisturizers, hair care, antiperspirants and deodorants for women, men, babies, and children.

Fenty Beauty

Cosmetics and beauty brand offering makeup, skincare, fragrance, and haircare products, known for inclusive shade ranges across skin tones.

Garnier

Mass-market cosmetics brand specialising in hair care, skin care, body care, sun protection and hair colour products

Lush

British cosmetics retailer specializing in handmade fresh cosmetics including creams, soaps, shampoos, shower gels, lotions, moisturisers, scrubs, masks and other cosmetics for face and hair.

Neal's Yard Remedies

Simple

The Body Shop