Independent picks

Alternatives to CeraVe

CeraVe is owned by L'Oréal. These personal care brands score better on our vegan, cruelty-free and ownership checks. Every listing links back to its sources.

Bulldog Skincare

UK-based men's grooming and skincare brand offering moisturizers, face washes, scrubs, shave gels, body washes, and related products.

VeganCruelty-free

Last verified 12 September 2026

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e.l.f. Cosmetics

VeganCruelty-free

Last verified 12 September 2026

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Superdrug B.

Vegan and cruelty-free makeup, skincare, hair removal and men's grooming products sold exclusively at Superdrug stores. Product categories include B. Skincare (with ranges: Cleanse, Glow, Hydrate, Age Define, Oil Control), B. Make-Up, B. Hair Removal, and B. Men.

VeganCruelty-free

Last verified 12 September 2026

See the verdict

The Ordinary

<cite index="5-1">Skincare, Makeup, Hair, and Body solutions</cite> featuring <cite index="59-1">clinical formulations</cite>

VeganCruelty-free

Last verified 12 September 2026

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Tropic Skincare

British skincare and cosmetics brand selling natural, vegan, cruelty-free beauty products including skincare, body care, makeup and hair care products, freshly made in-house.

VeganCruelty-free

Last verified 12 September 2026

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Wild Deodorant

UK-based refillable natural deodorant, body wash, hand wash, and lip balm brand featuring plant-based ingredients and plastic-free packaging.

VeganCruelty-free

Last verified 12 September 2026

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Charlotte Tilbury

Some vegan linesCruelty-free

Last verified 12 September 2026

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Dove

Personal care brand offering body washes, beauty bars, lotions, moisturizers, hair care, antiperspirants and deodorants for women, men, babies, and children.

Some vegan linesCruelty-free

Last verified 12 September 2026

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Fenty Beauty

Cosmetics and beauty brand offering makeup, skincare, fragrance, and haircare products, known for inclusive shade ranges across skin tones.

Some vegan linesCruelty-free

Last verified 12 September 2026

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Garnier

Mass-market cosmetics brand specialising in hair care, skin care, body care, sun protection and hair colour products

Some vegan linesCruelty-free

Last verified 12 September 2026

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Lush

British cosmetics retailer specializing in handmade fresh cosmetics including creams, soaps, shampoos, shower gels, lotions, moisturisers, scrubs, masks and other cosmetics for face and hair.

Some vegan linesCruelty-free

Last verified 12 September 2026

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Neal's Yard Remedies

Some vegan linesCruelty-free

Last verified 12 September 2026

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Simple

Some vegan linesCruelty-free

Last verified 12 September 2026

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The Body Shop

Some vegan linesCruelty-free

Last verified 12 September 2026

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L'Oreal Paris

L'Oreal Paris is a global beauty brand offering makeup, skincare, haircare, hair color, fragrances, and men's grooming products.

Some vegan linesNot cruelty-free

Last verified 12 September 2026

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Maybelline

Cosmetics, makeup, skincare, fragrance, and personal care brand offering mascaras, eyeshadows, eyeliners, foundations, lipsticks, and other beauty products

Some vegan linesNot cruelty-free

Last verified 12 September 2026

See the verdict

Nivea

German personal care brand specializing in skin and body care products including moisturisers, creams, lotions, deodorants, face care and sun protection.

Some vegan linesNot cruelty-free

Last verified 12 September 2026

See the verdict

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