Alternatives to Fenty Beauty

Bulldog Skincare

UK-based men's grooming and skincare brand offering moisturizers, face washes, scrubs, shave gels, body washes, and related products.

e.l.f. Cosmetics

Superdrug B.

Vegan and cruelty-free makeup, skincare, hair removal and men's grooming products sold exclusively at Superdrug stores. Product categories include B. Skincare (with ranges: Cleanse, Glow, Hydrate, Age Define, Oil Control), B. Make-Up, B. Hair Removal, and B. Men.

The Ordinary

<cite index="5-1">Skincare, Makeup, Hair, and Body solutions</cite> featuring <cite index="59-1">clinical formulations</cite>

Tropic Skincare

British skincare and cosmetics brand selling natural, vegan, cruelty-free beauty products including skincare, body care, makeup and hair care products, freshly made in-house.

Wild Deodorant

UK-based refillable natural deodorant, body wash, hand wash, and lip balm brand featuring plant-based ingredients and plastic-free packaging.