Parent company
Who owns Procter & Gamble, and which brands does it own?
Last verified 13 September 2026Last updated 13 September 2026
Animal welfare record
Procter & Gamble states it does not animal test any consumer product unless required by law, but this policy applies to finished products rather than ingredients where most testing occurs. P&G is flagged by PETA for animal testing and continues testing where required by law.Company's own statement
Brands owned by Procter & Gamble
Fairy
Fairy is a brand of dishwashing liquid, laundry detergent, and household cleaning products sold primarily in the UK, Ireland, and other European markets.
Last verified 12 September 2026
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Herbal Essences
Hair care brand specializing in shampoos, conditioners, and styling products formulated with botanical ingredients
Last verified 13 September 2026
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Oral-B
<cite index="3-3,3-4">Oral-B is an American brand of oral hygiene products, with products including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes.</cite>
Last verified 13 September 2026
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Sources
- Parent company animal testing stance and policyCompany's own statement
Supports: <cite index="34-8,34-9,34-11">At P&G, they state they believe eliminating animal testing is the right thing to do and do not test products or ingredients on animals anywhere in the world unless required by law; they have developed over 50 alternative, non-animal testing methods and invested nearly $400 million in finding alternatives.</cite> However, <cite index="29-2">the policy only appears to apply to finished products, rather than ingredients – where most testing takes place.</cite> <cite index="31-3,31-6">Procter & Gamble chooses to sell in China, a country that requires imported cosmetics to be tested on animals.</cite>
Cruelty Free Kitty · Accessed 13 September 2026
- Ownership by Procter & Gamble; product range; acquisition historyOfficial registry
Supports: Oral-B is recorded as having Procter & Gamble as its parent since 2006.
Wikipedia · Accessed 13 September 2026
- Herbal Essences ownership and acquisition historyOfficial registry
Supports: Herbal Essences is recorded as having Procter & Gamble as its parent since 2001.
Wikipedia · Accessed 13 September 2026
- Procter & Gamble testing policy and animal testingCompany's own statement
Supports: Procter & Gamble states it does not animal test any consumer product unless required by law, but this policy applies to finished products rather than ingredients where most testing occurs. P&G is flagged by PETA for animal testing and continues testing where required by law.
Ethical Consumer · Accessed 13 September 2026
- Fairy ownership, acquisition history, product types, marketsOfficial registry
Supports: Fairy is recorded as having Procter & Gamble as its parent since 1927.
Wikipedia · Accessed 12 September 2026