Owned By Who — UK brand ownership and animal-welfare database

Is Oral-B vegan? Who owns Oral-B?

<cite index="3-3,3-4">Oral-B is an American brand of oral hygiene products, with products including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes.</cite>

Personal CareLast verified 13 September 2026

The short answer

Oral-B is owned by Procter & Gamble. Products contain animal ingredients. Animal testing recorded.

Last verified 13 September 2026

Ownership chain

  1. Brand

    Oral-B

  2. Parent company

    Procter & Gamble

    Procter & Gamble states it does not animal test any consumer product unless required by law, but this policy applies to finished products rather than ingredients where most testing occurs. P&G is flagged by PETA for animal testing and continues testing where required by law.Company's own statement

    Last verified 13 September 2026

Certifications

  • Leaping Bunny

    active

    Checked 13 September 2026 · Registry entry

    Leaping Bunny: Oral-B is recorded as not listed.

  • PETA Beauty Without Bunnies

    active

    Checked 13 September 2026 · Registry entry

    PETA Beauty Without Bunnies: Oral-B is recorded as not listed.

What this means

Our record lists Oral-B as a brand of Procter & Gamble. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Oral-B appears on 2 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for Procter & Gamble states: Procter & Gamble states it does not animal test any consumer product unless required by law, but this policy applies to finished products rather than ingredients where most testing occurs. P&G is flagged by PETA for animal testing and continues testing where required by law. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

All alternatives to Oral-BShop independent brands at Vegan Marketplace

Frequently asked questions

Is Oral-B vegan?
Products contain animal ingredients. Recorded status: not vegan, last verified 13 September 2026.
Who owns Oral-B?
Oral-B is recorded as owned by Procter & Gamble.
Is Oral-B cruelty-free?
Animal testing recorded. Recorded status: not cruelty-free, last verified 13 September 2026.
Does Procter & Gamble test on animals?
Our record for Procter & Gamble states: Procter & Gamble states it does not animal test any consumer product unless required by law, but this policy applies to finished products rather than ingredients where most testing occurs. P&G is flagged by PETA for animal testing and continues testing where required by law.

Other brands under the same owner

Similar brands in this category

Last verified 13 September 2026

Sources

  1. Leaping Bunny and PETA certification statusCertified

    Supports: Leaping Bunny: Oral-B is recorded as not listed.

    Bunny Search · Accessed 13 September 2026

  2. Leaping Bunny and PETA certification statusCertified

    Supports: PETA Beauty Without Bunnies: Oral-B is recorded as not listed.

    Bunny Search · Accessed 13 September 2026

  3. Vegan status; cruelty-free status; animal testing; P&G ownershipCompany's own statement

    Supports: <cite index="11-1,11-2">Oral-B is not vegan, meaning that some of their products may contain animal-derived ingredients.</cite>

    Cruelty Free Kitty · Accessed 13 September 2026

  4. Animal testing policy; P&G ownership; cruelty-free statusCompany's own statement

    Supports: <cite index="2-3">Oral-B receives a bottom rating in the Animal Welfare criterion, as P&G allows its products to be tested on animals when required by law.</cite> <cite index="24-17">Oral-B is not currently Leaping Bunny certified.</cite> <cite index="27-1,27-2">Oral-B tests on animals, meaning the brand pays for their ingredients or finished products to be tested on animals, either by the brand itself, their suppliers, or any third parties.</cite>

    The Good Shopping Guide · Accessed 13 September 2026

  5. Parent company animal testing stance and policyCompany's own statement

    Supports: <cite index="34-8,34-9,34-11">At P&G, they state they believe eliminating animal testing is the right thing to do and do not test products or ingredients on animals anywhere in the world unless required by law; they have developed over 50 alternative, non-animal testing methods and invested nearly $400 million in finding alternatives.</cite> However, <cite index="29-2">the policy only appears to apply to finished products, rather than ingredients – where most testing takes place.</cite> <cite index="31-3,31-6">Procter & Gamble chooses to sell in China, a country that requires imported cosmetics to be tested on animals.</cite>

    Cruelty Free Kitty · Accessed 13 September 2026

  6. Company's own statement

    Supports: <cite index="3-3,3-4">Oral-B is an American brand of oral hygiene products, with products including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes.</cite>

    Accessed 13 September 2026

How we verifyFlag this as outdated