Independent picks
Alternatives to Ariel
Ariel is owned by Procter & Gamble (P&G). These household brands score better on our vegan, cruelty-free and ownership checks. Every listing links back to its sources.
Astonish
UK-manufactured household cleaning products including general cleaners, bathroom cleaners, kitchen cleaners, floor cleaners, laundry products, and personal care items.
Last verified 13 September 2026
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Bio-D
Manufacturer of eco-friendly, plant-based household cleaning products including laundry detergents, dishwashing liquids, all-purpose sanitisers, and bathroom cleaners
Last verified 12 September 2026
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Cheeky Panda
Sustainable bamboo tissue and household products including toilet paper, facial tissue, kitchen roll, baby wipes, and nappies
Last verified 13 September 2026
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Ecover
Ecover manufactures ecological cleaning and laundry products made from plant-based and mineral ingredients, including multi-purpose cleaners, toilet cleaners, laundry detergents, dishwasher products, and hand soaps.
Last verified 12 September 2026
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Faith in Nature
Natural hair, skin, body care and home care products
Last verified 12 September 2026
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Homethings
UK eco-friendly household cleaning brand producing waterless, concentrated, refillable cleaning products including sprays, dishwasher tablets, laundry sheets and washing-up liquids.
Last verified 13 September 2026
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Iron & Velvet
<cite index="2-1">Plastic-free cleaning products manufactured in the UK since 2014, based in the West Midlands</cite>
Last verified 13 September 2026
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Method
Method is a manufacturer of household cleaning products, laundry supplies, hand soaps, and personal care products.
Last verified 12 September 2026
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Miniml
A UK-based household brand manufacturing cleaning, laundry, and personal care products using natural, plant-based ingredients.
Last verified 13 September 2026
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Ocean Saver
Eco-friendly cleaning products including dishwasher tablets, laundry detergents, and cleaning spray refills
Last verified 13 September 2026
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Seep
UK-based brand of plastic-free, compostable household cleaning tools and essentials, including sponges, cloths, bin liners, brushes, and gloves made from renewable and natural materials.
Last verified 13 September 2026
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Smol
Smol is a UK-based household cleaning brand that manufactures and retails concentrated laundry capsules, dishwasher tablets, washing-up liquid, surface sprays, and other cleaning products sold direct-to-consumer via subscription.
Last verified 12 September 2026
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Splosh
Household cleaning and personal care products sold as concentrated refills designed to reduce plastic waste. Products include laundry detergent, dishwashing tablets, bathroom cleaner, kitchen cleaner, and personal care items.
Last verified 13 September 2026
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Who Gives A Crap
Toilet paper, tissues, and paper towels brand that manufactures eco-friendly products from recycled materials and bamboo, donating 50% of profits to sanitation charities.
Last verified 12 September 2026
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Zoflora
Zoflora is a fragrant concentrated disinfectant and multipurpose cleaning product brand that kills 99.9% of bacteria and viruses. The range includes concentrated disinfectants, multipurpose cleaners, wipes, disinfectant mist, bathroom cleaners, carpet cleaners, and toilet rim blocks.
Last verified 13 September 2026
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Dr. Bronner's
American producer of organic soap, personal care products, and household cleaners known for their multipurpose formulations and fair-trade ingredients
Last verified 12 September 2026
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Dettol
Dettol is a brand line of antiseptic and disinfection products including liquid antiseptics, soaps, hand washes, sanitizers, body washes, wipes, and surface cleaners.
Last verified 13 September 2026
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Fairy
Fairy is a brand of dishwashing liquid, laundry detergent, and household cleaning products sold primarily in the UK, Ireland, and other European markets.
Last verified 12 September 2026
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