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Who owns Procter & Gamble (P&G), and which brands does it own?

Last verified 13 September 2026Last updated 13 September 2026

Animal welfare record

Procter & Gamble states: 'We do not test our products or ingredients on animals anywhere in the world unless required by law. We are working hard to make it obsolete.' P&G has invested over $480 million in developing non-animal testing alternatives and is not listed on PETA's cruelty-free shopping guide because the company has not permanently halted all non-required animal experiments and has not committed to discontinuing testing of new ingredients on animals.Company's own statement

Brands owned by Procter & Gamble (P&G)

Sources

  1. Supports: Procter & Gamble states: 'We do not test our products or ingredients on animals anywhere in the world unless required by law. We are working hard to make it obsolete.' P&G has invested over $480 million in developing non-animal testing alternatives and is not listed on PETA's cruelty-free shopping guide because the company has not permanently halted all non-required animal experiments and has not committed to discontinuing testing of new ingredients on animals.

    Cruelty Free Kitty · Accessed 13 September 2026

  2. Supports: Ariel is recorded as having Procter & Gamble (P&G) as its ultimate owner.

    Wikipedia · Accessed 13 September 2026

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