Owned By Who — UK brand ownership and animal-welfare database

Is Miniml vegan? Who owns Miniml?

A UK-based household brand manufacturing cleaning, laundry, and personal care products using natural, plant-based ingredients.

HouseholdLast verified 13 September 2026

The short answer

Miniml is owned by sMRT (Manufacturing). All products are vegan. No animal testing recorded.

  • Is Miniml vegan?

    Vegan

    All products are vegan

    Company's own statementSource: Justmylook (retailer)
  • Is Miniml cruelty-free?

    Cruelty-free

    No animal testing recorded

  • Does Miniml or its owner sell animal products?

    No animal products

    Miniml itself sells no animal-derived products; its range comprises only plant-based household and personal care items using natural ingredients.

  • Who owns Miniml?

    sMRT (Manufacturing)

    Owned by sMRT (Manufacturing)

Last verified 13 September 2026

Ownership chain

  1. Brand

    Miniml

  2. Parent company

    sMRT (Manufacturing)

    Animal-testing position not yet verified.

    Last verified 13 September 2026

Certifications

  • Cruelty-Free (retailers' claims)

    active

    Checked 13 September 2026 · Registry entry

    Cruelty-Free (retailers' claims): Miniml is recorded as unknown.

What this means

Our record lists Miniml as a brand of sMRT (Manufacturing). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Miniml appears on one scheme we check: Cruelty-Free (retailers' claims). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for sMRT (Manufacturing), so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

We haven't yet published a stronger-scoring alternative in Household. Suggest one.

Frequently asked questions

Is Miniml vegan?
All products are vegan. Recorded status: vegan, last verified 13 September 2026.
Who owns Miniml?
Miniml is recorded as owned by sMRT (Manufacturing).
Is Miniml cruelty-free?
No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
Does sMRT (Manufacturing) test on animals?
We have not yet verified an animal-testing position for sMRT (Manufacturing). Until we can source one, we leave it unverified rather than guess.

Similar brands in this category

Last verified 13 September 2026

Sources

  1. Supports: Cruelty-Free (retailers' claims): Miniml is recorded as unknown.

    Ethical Superstore (retailer) · Accessed 13 September 2026

  2. Supports: Miniml's products are stated to be vegan-friendly and made with plant-based, naturally derived formulations.

    Justmylook (retailer) · Accessed 13 September 2026

  3. Supports: Products are marketed as cruelty-free by the brand and retailers stock Miniml under 'Certified Cruelty-Free' tags. However, direct certification status from Leaping Bunny or The Vegan Society could not be independently verified from primary certification registries.

    Justmylook (retailer) · Accessed 13 September 2026

  4. Supports: Miniml itself sells no animal-derived products; its range comprises only plant-based household and personal care items using natural ingredients.

    Miniml · Accessed 13 September 2026

  5. Company's own statement

    Supports: A UK-based household brand manufacturing cleaning, laundry, and personal care products using natural, plant-based ingredients.

    Accessed 13 September 2026