Owned By Who — UK brand ownership and animal-welfare database

Parent company

Who owns BlueSun (Bluesun Holdco Sl.), and which brands does it own?

Last verified 13 September 2026Last updated 13 September 2026

Animal welfare record

Previous owner Procter & Gamble states it no longer tests finished consumer products on animals unless required by law, but continues to allow ingredient testing via suppliers and third parties. P&G is not listed on PETA's cruelty-free list because it has not permanently halted all non-required animal testing and continues testing new ingredients on animals. PETA notes P&G has 79 brands but only 13 are PETA-certified cruelty-free. Current owner BlueSun's animal testing policy is undocumented.Company's own statement

Brands owned by BlueSun (Bluesun Holdco Sl.)

Sources

  1. Supports: Daz is recorded as having BlueSun (Bluesun Holdco Sl.) as its parent since 2024.

    Wikipedia · Accessed 13 September 2026

  2. P&G's stated animal testing policyCompany's own statement

    Supports: Previous owner Procter & Gamble states it no longer tests finished consumer products on animals unless required by law, but continues to allow ingredient testing via suppliers and third parties. P&G is not listed on PETA's cruelty-free list because it has not permanently halted all non-required animal testing and continues testing new ingredients on animals. PETA notes P&G has 79 brands but only 13 are PETA-certified cruelty-free. Current owner BlueSun's animal testing policy is undocumented.

    Procter & Gamble · Accessed 13 September 2026

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