Owned By Who — UK brand ownership and animal-welfare database

Is The Inkey List vegan? Who owns The Inkey List?

A UK-based skincare and haircare brand specializing in ingredient-led, knowledge-powered skincare formulations.

Personal CareLast verified 13 September 2026

The short answer

The Inkey List is owned by Brand Evangelists for Beauty Limited. Only some products are vegan. No animal testing recorded.

  • Is The Inkey List vegan?

    Some vegan lines

    Only some products are vegan

    Company's own statementSource: The Inkey List
  • Is The Inkey List cruelty-free?

    Cruelty-free

    No animal testing recorded

  • Does The Inkey List or its owner sell animal products?

    No animal products

    The Inkey List brand itself does not produce or sell animal-derived products; it is a skincare and haircare brand. Some of its products contain animal-derived ingredients (approximately 7% of the range), but the brand does not manufacture meat, dairy, eggs, or other animal agriculture products.

  • Who owns The Inkey List?

    Brand Evangelists for Beauty Limited

    Owned by Brand Evangelists for Beauty Limited

    Official registrySource: Commons Earth

Last verified 13 September 2026

Ownership chain

  1. Brand

    The Inkey List

  2. Parent company

    Brand Evangelists for Beauty Limited

    Unilever, a major investor in The Inkey List, states it does not conduct or fund animal testing and is recognised by PETA as "Working for Regulatory Change". However, Unilever acknowledges that some ingredients used may be tested by suppliers by law to comply with regulatory requirements in some markets, and some government authorities may test certain products on animals as part of their regulations. John Mills Limited's specific animal testing stance is not publicly documented.Company's own statement

    Last verified 13 September 2026

  3. Ultimate owner

    John Mills Limited (Be For Beauty)

    Animal-testing position not yet verified.

    Last verified 13 September 2026

  4. Ultimate owner

    Unilever Ventures

    Animal-testing position not yet verified.

    Last verified 13 September 2026

Certifications

  • B Corp

    active

    Checked 13 September 2026 · Registry entry

    B Corp: The Inkey List is recorded as certified.

  • Leaping Bunny (Cruelty Free International)

    active

    Checked 13 September 2026 · Registry entry

    Leaping Bunny (Cruelty Free International): The Inkey List is recorded as certified.

  • The Vegan Society

    active

    Checked 13 September 2026 · Registry entry

    The Vegan Society: The Inkey List is recorded as certified.

What this means

Our record lists The Inkey List as a brand of Brand Evangelists for Beauty Limited, which sits under John Mills Limited (Be For Beauty). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

The Inkey List appears on 3 schemes we check: B Corp, Leaping Bunny (Cruelty Free International), The Vegan Society. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for Brand Evangelists for Beauty Limited states: Unilever, a major investor in The Inkey List, states it does not conduct or fund animal testing and is recognised by PETA as "Working for Regulatory Change". However, Unilever acknowledges that some ingredients used may be tested by suppliers by law to comply with regulatory requirements in some markets, and some government authorities may test certain products on animals as part of their regulations. John Mills Limited's specific animal testing stance is not publicly documented. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is The Inkey List vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns The Inkey List?
The Inkey List is recorded as owned by Brand Evangelists for Beauty Limited, which is itself owned by John Mills Limited (Be For Beauty).
Is The Inkey List cruelty-free?
No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
Does Brand Evangelists for Beauty Limited test on animals?
Our record for Brand Evangelists for Beauty Limited states: Unilever, a major investor in The Inkey List, states it does not conduct or fund animal testing and is recognised by PETA as "Working for Regulatory Change". However, Unilever acknowledges that some ingredients used may be tested by suppliers by law to comply with regulatory requirements in some markets, and some government authorities may test certain products on animals as part of their regulations. John Mills Limited's specific animal testing stance is not publicly documented.

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Last verified 13 September 2026

Sources

  1. Supports: The Vegan Society: The Inkey List is recorded as certified.

    The Inkey List · Accessed 13 September 2026

  2. Supports: B Corp: The Inkey List is recorded as certified.

    Commons Earth · Accessed 13 September 2026

  3. Supports: Leaping Bunny (Cruelty Free International): The Inkey List is recorded as certified.

    The Inkey List · Accessed 13 September 2026

  4. Supports: The brand is partially vegan. Approximately 93% of The Inkey List's product range is vegan, with the remaining 7% containing animal-derived ingredients. The brand clearly labels vegan products with The Vegan Society certification mark on its website.

    Cruelty-Free Kitty · Accessed 13 September 2026

  5. Supports: The Inkey List is certified cruelty-free by Leaping Bunny (Cruelty Free International). The brand does not test on animals at any stage of product development and requires the same commitment from all suppliers and manufacturers.

    The Inkey List · Accessed 13 September 2026

  6. Company's own statement

    Supports: The Inkey List brand itself does not produce or sell animal-derived products; it is a skincare and haircare brand. Some of its products contain animal-derived ingredients (approximately 7% of the range), but the brand does not manufacture meat, dairy, eggs, or other animal agriculture products.

    Accessed 13 September 2026

  7. Supports: Unilever, a major investor in The Inkey List, states it does not conduct or fund animal testing and is recognised by PETA as "Working for Regulatory Change". However, Unilever acknowledges that some ingredients used may be tested by suppliers by law to comply with regulatory requirements in some markets, and some government authorities may test certain products on animals as part of their regulations. John Mills Limited's specific animal testing stance is not publicly documented.

    Unilever · Accessed 13 September 2026

  8. Company's own statement

    Supports: A UK-based skincare and haircare brand specializing in ingredient-led, knowledge-powered skincare formulations.

    Accessed 13 September 2026