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Who owns Brand Evangelists for Beauty Limited, and which brands does it own?

Last verified 13 September 2026Last updated 13 September 2026

Animal welfare record

Unilever, a major investor in The Inkey List, states it does not conduct or fund animal testing and is recognised by PETA as "Working for Regulatory Change". However, Unilever acknowledges that some ingredients used may be tested by suppliers by law to comply with regulatory requirements in some markets, and some government authorities may test certain products on animals as part of their regulations. John Mills Limited's specific animal testing stance is not publicly documented.Company's own statement

Brand Evangelists for Beauty Limited is itself owned by John Mills Limited (Be For Beauty).

Brands owned by Brand Evangelists for Beauty Limited

Sources

  1. Supports: The Inkey List is recorded as having Brand Evangelists for Beauty Limited as its parent since 2022.

    Commons Earth · Accessed 13 September 2026

  2. Supports: Unilever, a major investor in The Inkey List, states it does not conduct or fund animal testing and is recognised by PETA as "Working for Regulatory Change". However, Unilever acknowledges that some ingredients used may be tested by suppliers by law to comply with regulatory requirements in some markets, and some government authorities may test certain products on animals as part of their regulations. John Mills Limited's specific animal testing stance is not publicly documented.

    Unilever · Accessed 13 September 2026

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