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Is Too Faced vegan? Who owns Too Faced?

American cosmetics brand specializing in color cosmetics including eye shadows, lipsticks, mascara, foundations, brushes, and skincare products.

Personal CareLast verified 13 September 2026

The short answer

Too Faced is owned by The Estée Lauder Companies Inc.. Only some products are vegan. No animal testing recorded.

  • Is Too Faced vegan?

    Some vegan lines

    Only some products are vegan

    Company's own statementSource: Cruelty-Free Kitty

  • Is Too Faced cruelty-free?

    Cruelty-free

    No animal testing recorded

    CertifiedSource: PETA

  • Does Too Faced or its owner sell animal products?

    No animal products

    Too Faced as a brand sells only cosmetic products (makeup, skincare, brushes) and does not itself produce meat, dairy, leather, wool, or other animal-derived products. However, the parent company Estée Lauder conducts animal testing where required by law in certain markets, and some Too Faced products contain animal-derived ingredients such as beeswax and carmine, meaning the brand's own product range involves animal-derived ingredients even if the brand itself does not produce them.

    Source

  • Who owns Too Faced?

    The Estée Lauder Companies Inc.

    Owned by The Estée Lauder Companies Inc.

    Official registrySource: Bunny Search

Last verified 13 September 2026

Ownership chain

  1. Brand

    Too Faced

  2. Parent company

    The Estée Lauder Companies Inc.

    Estée Lauder Companies states that it does not conduct animal testing on its own products or ask others to test on their behalf, except when required by law. The company ceased its own internal animal testing over 30 years ago. However, in jurisdictions where animal testing is mandated—particularly mainland China—Estée Lauder has sold products that were tested on animals by third parties. The company is committed to eliminating all animal testing globally and has partnered with Cruelty Free International to support this goal, though animal testing continues where legally required.Company's own statement

    Last verified 13 September 2026

Certifications

  • Leaping Bunny

    active

    Checked 13 September 2026 · Registry entry

    Leaping Bunny: Too Faced is recorded as not listed.

  • PETA Beauty Without Bunnies

    active

    Checked 13 September 2026 · Registry entry

    PETA Beauty Without Bunnies: Too Faced is recorded as certified.

What this means

Our record lists Too Faced as a brand of The Estée Lauder Companies Inc.. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Too Faced appears on 2 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for The Estée Lauder Companies Inc. states: Estée Lauder Companies states that it does not conduct animal testing on its own products or ask others to test on their behalf, except when required by law. The company ceased its own internal animal testing over 30 years ago. However, in jurisdictions where animal testing is mandated—particularly mainland China—Estée Lauder has sold products that were tested on animals by third parties. The company is committed to eliminating all animal testing globally and has partnered with Cruelty Free International to support this goal, though animal testing continues where legally required. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

All alternatives to Too FacedShop independent brands at Vegan Marketplace

Frequently asked questions

Is Too Faced vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns Too Faced?
Too Faced is recorded as owned by The Estée Lauder Companies Inc..
Is Too Faced cruelty-free?
No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
Does The Estée Lauder Companies Inc. test on animals?
Our record for The Estée Lauder Companies Inc. states: Estée Lauder Companies states that it does not conduct animal testing on its own products or ask others to test on their behalf, except when required by law. The company ceased its own internal animal testing over 30 years ago. However, in jurisdictions where animal testing is mandated—particularly mainland China—Estée Lauder has sold products that were tested on animals by third parties. The company is committed to eliminating all animal testing globally and has partnered with Cruelty Free International to support this goal, though animal testing continues where legally required.

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Last verified 13 September 2026

Sources

  1. Too Faced PETA certification and cruelty-free statusCertified

    Supports: PETA Beauty Without Bunnies: Too Faced is recorded as certified.

    PETA · Accessed 13 September 2026

  2. PETA certification, not Leaping Bunny certified, Estée Lauder ownershipCertified

    Supports: Leaping Bunny: Too Faced is recorded as not listed.

    Bunny Search · Accessed 13 September 2026

  3. Cruelty-free status, vegan status, PETA certification, non-vegan ingredientsCompany's own statement

    Supports: Too Faced is not 100% vegan. While the brand offers vegan product options and some vegan lipsticks and brushes, multiple product lines contain animal-derived ingredients including beeswax, carmine (crushed beetles), honey, and yogurt powder.

    Cruelty-Free Kitty · Accessed 13 September 2026

  4. Too Faced PETA certification and cruelty-free statusCompany's own statement

    Supports: Too Faced is officially certified as cruelty-free by PETA's Beauty Without Bunnies program since 2001. The brand does not test finished products or ingredients on animals, nor do their suppliers or third parties. Too Faced does not sell in countries where animal testing is mandated by law, including mainland China. Following its 2016 acquisition by Estée Lauder, the brand has maintained its cruelty-free status and PETA certification.

    PETA · Accessed 13 September 2026

  5. Brand description, cruelty-free status, vegan product offeringsCompany's own statement

    Supports: Too Faced as a brand sells only cosmetic products (makeup, skincare, brushes) and does not itself produce meat, dairy, leather, wool, or other animal-derived products. However, the parent company Estée Lauder conducts animal testing where required by law in certain markets, and some Too Faced products contain animal-derived ingredients such as beeswax and carmine, meaning the brand's own product range involves animal-derived ingredients even if the brand itself does not produce them.

    Too Faced (official website) · Accessed 13 September 2026

  6. Parent company animal testing policy and stanceCompany's own statement

    Supports: Estée Lauder Companies states that it does not conduct animal testing on its own products or ask others to test on their behalf, except when required by law. The company ceased its own internal animal testing over 30 years ago. However, in jurisdictions where animal testing is mandated—particularly mainland China—Estée Lauder has sold products that were tested on animals by third parties. The company is committed to eliminating all animal testing globally and has partnered with Cruelty Free International to support this goal, though animal testing continues where legally required.

    The Estée Lauder Companies Inc. · Accessed 13 September 2026

  7. Company's own statement

    Supports: American cosmetics brand specializing in color cosmetics including eye shadows, lipsticks, mascara, foundations, brushes, and skincare products.

    Accessed 13 September 2026

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