Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.

Rituals is recorded as independently owned. No parent company is listed in our database.

Is Rituals cruelty-free?

The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.

Is Rituals vegan? Who owns Rituals?

Luxury personal care and home fragrance brand offering body care, skincare, home fragrances, and home wear inspired by Asian wellness traditions.

Personal CareLast verified 13 September 2026

The short answer

Rituals is recorded as independently owned. Only some products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.

Is Rituals vegan?
Some vegan lines
Only some products are vegan
Company's own statementSource: Cruelty Free Kitty
Is Rituals cruelty-free?
Not cruelty-free
The brand or its owner sells animal-derived products
Company's own statementSource: Cruelty Free Kitty
Does Rituals or its owner sell animal products?
Sells animal products
Rituals' product range contains some animal-derived ingredients in certain products, as confirmed by the brand itself and third-party sources. The brand does not sell meat, dairy, or other primary animal products, but incorporates animal-derived ingredients (such as animal by-products) in some of their cosmetic formulations.
Source
Who owns Rituals?
Ownership unverified
Ownership not yet verified
Source: PETA

Last verified 13 September 2026

Ownership chain

No parent company is recorded for Rituals.

Certifications

B Corporation
active
Checked 13 September 2026 · Registry entry
B Corporation: Rituals is recorded as certified.
Leaping Bunny
active
Checked 13 September 2026 · Registry entry
Leaping Bunny: Rituals is recorded as not listed.
PETA Beauty Without Bunnies
active
Checked 13 September 2026 · Registry entry
PETA Beauty Without Bunnies: Rituals is recorded as not listed.

What this means

Our record lists no parent company for Rituals, so decisions about ingredients and testing sit with the brand itself.

Rituals appears on 3 schemes we check: B Corporation, Leaping Bunny, PETA Beauty Without Bunnies. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

Where a status above reads "unverified", it means we have not yet found a source we can stand behind — not that the answer is negative. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Aesop
VeganCruelty-free
Aveda
VeganCruelty-free
Barry M
VeganCruelty-free
Bulldog Skincare
VeganCruelty-free
Byoma
VeganCruelty-free
e.l.f. Cosmetics
VeganCruelty-free

All alternatives to Rituals Shop independent brands at Vegan Marketplace

Frequently asked questions

Is Rituals vegan?: Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns Rituals?: Rituals is recorded as independently owned. No parent company is listed in our database.
Is Rituals cruelty-free?: The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.