Is Rimmel London vegan? Who owns Rimmel London?
British multinational cosmetics brand specializing in affordable makeup products including lipsticks, mascaras, foundations, nail polishes, and eyeshadows. Founded in 1834, now owned by Coty Inc.
The short answer
Rimmel London is owned by Coty Inc.. Only some products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.
Is Rimmel London vegan?
Some vegan linesOnly some products are vegan
Company's own statementSource: Cruelty-Free KittyIs Rimmel London cruelty-free?
Not cruelty-freeThe brand or its owner sells animal-derived products
Company's own statementSource: Cruelty-Free KittyDoes Rimmel London or its owner sell animal products?
Sells animal productsWhile Rimmel London itself does not sell animal-derived products, its parent company Coty Inc. owns brands that do contain animal-derived ingredients. Additionally, Coty maintains a presence in regions where animal testing is required by law and permits such testing where mandated, indicating involvement in animal-derived practices within the ownership chain.
Who owns Rimmel London?
Coty Inc.Owned by Coty Inc.
Official registrySource: Cruelty-Free Kitty
Last verified 13 September 2026
Ownership chain
- Brand
Rimmel London
- Parent company
Coty states it voluntarily ceased testing finished cosmetic products on animals in 1991 and does not perform or commission animal testing. However, sources note that Coty sells products in markets where animal testing is mandated by law (such as mainland China for some brands), and permits such testing where required. Coty has partnered with Cruelty Free International and achieved Leaping Bunny certification for multiple individual brands including Rimmel, CoverGirl, Manhattan, and Risqué, but Coty itself as a parent company is not considered cruelty-free overall.Company's own statement
Last verified 13 September 2026
- Ultimate owner
Animal-testing position not yet verified.
Last verified 13 September 2026
Certifications
Leaping Bunny (Cruelty Free International)
activeChecked 13 September 2026 · Registry entry
Leaping Bunny (Cruelty Free International): Rimmel London is recorded as certified.
What this means
Our record lists Rimmel London as a brand of Coty Inc., which sits under JAB Holding (Holdings B.V.). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Rimmel London appears on one scheme we check: Leaping Bunny (Cruelty Free International). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for Coty Inc. states: Coty states it voluntarily ceased testing finished cosmetic products on animals in 1991 and does not perform or commission animal testing. However, sources note that Coty sells products in markets where animal testing is mandated by law (such as mainland China for some brands), and permits such testing where required. Coty has partnered with Cruelty Free International and achieved Leaping Bunny certification for multiple individual brands including Rimmel, CoverGirl, Manhattan, and Risqué, but Coty itself as a parent company is not considered cruelty-free overall. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- AesopVeganCruelty-free
- AvedaVeganCruelty-free
- Barry MVeganCruelty-free
- Bulldog SkincareVeganCruelty-free
- ByomaVeganCruelty-free
- e.l.f. CosmeticsVeganCruelty-free
Frequently asked questions
- Is Rimmel London vegan?
- Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
- Who owns Rimmel London?
- Rimmel London is recorded as owned by Coty Inc., which is itself owned by JAB Holding (Holdings B.V.).
- Is Rimmel London cruelty-free?
- The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
- Does Coty Inc. test on animals?
- Our record for Coty Inc. states: Coty states it voluntarily ceased testing finished cosmetic products on animals in 1991 and does not perform or commission animal testing. However, sources note that Coty sells products in markets where animal testing is mandated by law (such as mainland China for some brands), and permits such testing where required. Coty has partnered with Cruelty Free International and achieved Leaping Bunny certification for multiple individual brands including Rimmel, CoverGirl, Manhattan, and Risqué, but Coty itself as a parent company is not considered cruelty-free overall.