Owned By Who — UK brand ownership and animal-welfare database

Is Native Deodorant vegan? Who owns Native Deodorant?

Aluminum-free, natural deodorant brand offering solid, spray, and sensitive formulations across multiple scent ranges and skin types.

Personal CareLast verified 13 September 2026

The short answer

Native Deodorant is owned by Procter & Gamble Company. Only some products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.

  • Is Native Deodorant vegan?

    Some vegan lines

    Only some products are vegan

    Company's own statementSource: Native Deodorant
  • Is Native Deodorant cruelty-free?

    Not cruelty-free

    The brand or its owner sells animal-derived products

    Company's own statementSource: Native Deodorant
  • Does Native Deodorant or its owner sell animal products?

    Sells animal products

    While Native brand itself does not manufacture or sell animal-derived products, its ultimate parent company Procter & Gamble owns Iams, a pet food company manufacturing dry and canned dog and cat foods. P&G acquired Iams in 1999.

  • Who owns Native Deodorant?

    Procter & Gamble Company

    Owned by Procter & Gamble Company

    Official registrySource: SourceWatch

Last verified 13 September 2026

Ownership chain

  1. Brand

    Native Deodorant

  2. Parent company

    Procter & Gamble Company

    Procter & Gamble states it does not test products or ingredients on animals unless required by law. However, P&G is listed by PETA as a company that does test on animals. P&G tests or allows testing in jurisdictions such as mainland China where animal testing is required by law for cosmetics sales. P&G has invested over $495 million in alternative testing methods and partners with animal welfare organizations to advance non-animal testing approaches.Company's own statement

    Last verified 13 September 2026

Certifications

  • Leaping Bunny

    active

    Checked 13 September 2026 · Registry entry

    Leaping Bunny: Native Deodorant is recorded as not listed.

  • PETA Beauty Without Bunnies

    active

    Checked 13 September 2026 · Registry entry

    PETA Beauty Without Bunnies: Native Deodorant is recorded as not listed.

What this means

Our record lists Native Deodorant as a brand of Procter & Gamble Company. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Native Deodorant appears on 2 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for Procter & Gamble Company states: Procter & Gamble states it does not test products or ingredients on animals unless required by law. However, P&G is listed by PETA as a company that does test on animals. P&G tests or allows testing in jurisdictions such as mainland China where animal testing is required by law for cosmetics sales. P&G has invested over $495 million in alternative testing methods and partners with animal welfare organizations to advance non-animal testing approaches. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is Native Deodorant vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns Native Deodorant?
Native Deodorant is recorded as owned by Procter & Gamble Company.
Is Native Deodorant cruelty-free?
The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
Does Procter & Gamble Company test on animals?
Our record for Procter & Gamble Company states: Procter & Gamble states it does not test products or ingredients on animals unless required by law. However, P&G is listed by PETA as a company that does test on animals. P&G tests or allows testing in jurisdictions such as mainland China where animal testing is required by law for cosmetics sales. P&G has invested over $495 million in alternative testing methods and partners with animal welfare organizations to advance non-animal testing approaches.

Similar brands in this category

Last verified 13 September 2026

Sources

  1. Supports: Native's official website claims products are 'vegan and cruelty-free', with the standard deodorant range listed as vegan. However, the sensitive skin formula and some other product lines contain beeswax, an animal-derived ingredient, making the brand only partially vegan rather than fully vegan.

    Native Deodorant · Accessed 13 September 2026

  2. Supports: Native states it does not test finished products or ingredients on animals, using only human volunteer testers. However, Native is not certified by Leaping Bunny or PETA, despite one source claiming Leaping Bunny certification. Multiple recent authoritative sources (Cruelty-Free Kitty 2026, EWG, Bunny Search) confirm Native has no cruelty-free certification from recognised certifiers.

    Native Deodorant · Accessed 13 September 2026

  3. Supports: PETA Beauty Without Bunnies: Native Deodorant is recorded as not listed.

    EWG Skin Deep · Accessed 13 September 2026

  4. Supports: Leaping Bunny: Native Deodorant is recorded as not listed.

    Cruelty-Free Kitty · Accessed 13 September 2026

  5. Supports: While Native brand itself does not manufacture or sell animal-derived products, its ultimate parent company Procter & Gamble owns Iams, a pet food company manufacturing dry and canned dog and cat foods. P&G acquired Iams in 1999.

    SourceWatch · Accessed 13 September 2026

  6. Supports: Procter & Gamble states it does not test products or ingredients on animals unless required by law. However, P&G is listed by PETA as a company that does test on animals. P&G tests or allows testing in jurisdictions such as mainland China where animal testing is required by law for cosmetics sales. P&G has invested over $495 million in alternative testing methods and partners with animal welfare organizations to advance non-animal testing approaches.

    Procter & Gamble · Accessed 13 September 2026

  7. Company's own statement

    Supports: Aluminum-free, natural deodorant brand offering solid, spray, and sensitive formulations across multiple scent ranges and skin types.

    Accessed 13 September 2026