Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.

Liz Earle is recorded as owned by The Boots Group, which is itself owned by Walgreens Boots Alliance.

Is Liz Earle cruelty-free?

The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.

Is Liz Earle vegan? Who owns Liz Earle?

British skincare and beauty brand specialising in naturally active botanical skincare products

Personal CareLast verified 13 September 2026

The short answer

Liz Earle is owned by The Boots Group. Only some products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.

Is Liz Earle vegan?
Some vegan lines
Only some products are vegan
Company's own statementSource: Liz Earle Beauty Co.
Is Liz Earle cruelty-free?
Not cruelty-free
The brand or its owner sells animal-derived products
Company's own statementSource: Liz Earle Beauty Co.
Does Liz Earle or its owner sell animal products?
Sells animal products
Liz Earle itself only uses animal by-products (beeswax, propolis, Manuka honey) in selected formulations, not animal-derived ingredients per se. However, the ultimate parent company Walgreens Boots Alliance operates as a pharmacy-led health and beauty retailer that sells prescription drugs, over-the-counter medicines, and a broad range of health and beauty products including non-vegan personal care lines. The Boots Group, which owns Liz Earle, is also a pharmacy retailer selling various health products.
Source
Who owns Liz Earle?
The Boots Group
Owned by The Boots Group
Official registrySource: Liz Earle Beauty Co.

Last verified 13 September 2026

Ownership chain

Brand
Liz Earle
Parent company
The Boots Group
Walgreens Boots Alliance states in its corporate policy that 'No animal testing is undertaken by Walgreens Boots Alliance.' However, third-party sources including The Good Shopping Guide note that PETA's list of businesses that test on animals includes Walgreens, which contradicts the company's stated policy. This creates conflicting information about the parent company's actual animal testing practices.Company's own statement
Last verified 13 September 2026
Ultimate owner
Walgreens Boots Alliance
Animal-testing position not yet verified.
Last verified 13 September 2026

Certifications

Leaping Bunny
active
Checked 13 September 2026 · Registry entry
Leaping Bunny: Liz Earle is recorded as certified.
PETA (Beauty Without Bunnies)
active
Checked 13 September 2026 · Registry entry
PETA (Beauty Without Bunnies): Liz Earle is recorded as certified.

What this means

Our record lists Liz Earle as a brand of The Boots Group, which sits under Walgreens Boots Alliance. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Liz Earle appears on 2 schemes we check: Leaping Bunny, PETA (Beauty Without Bunnies). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for The Boots Group states: Walgreens Boots Alliance states in its corporate policy that 'No animal testing is undertaken by Walgreens Boots Alliance.' However, third-party sources including The Good Shopping Guide note that PETA's list of businesses that test on animals includes Walgreens, which contradicts the company's stated policy. This creates conflicting information about the parent company's actual animal testing practices. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Aesop
VeganCruelty-free
Aveda
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Barry M
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Bulldog Skincare
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Byoma
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e.l.f. Cosmetics
VeganCruelty-free

All alternatives to Liz Earle Shop independent brands at Vegan Marketplace

Frequently asked questions

Is Liz Earle vegan?: Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns Liz Earle?: Liz Earle is recorded as owned by The Boots Group, which is itself owned by Walgreens Boots Alliance.
Is Liz Earle cruelty-free?: The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
Does The Boots Group test on animals?: Our record for The Boots Group states: Walgreens Boots Alliance states in its corporate policy that 'No animal testing is undertaken by Walgreens Boots Alliance.' However, third-party sources including The Good Shopping Guide note that PETA's list of businesses that test on animals includes Walgreens, which contradicts the company's stated policy. This creates conflicting information about the parent company's actual animal testing practices.