OOwned By Who

Is L'Oreal Paris vegan? Who owns L'Oreal Paris?

L'Oreal Paris is a global beauty brand offering makeup, skincare, haircare, hair color, fragrances, and men's grooming products.

Personal CareLast verified 12 September 2026

The short answer

L'Oreal Paris is owned by L'Oreal Group (L'Oréal SA). Only some products are vegan. Animal testing recorded.

  • Is L'Oreal Paris vegan?

    Some vegan lines

    Only some products are vegan

    Company's own statementSource: The Vegan Society

  • Is L'Oreal Paris cruelty-free?

    Not cruelty-free

    Animal testing recorded

    CertifiedSource: PETA

  • Does L'Oreal Paris or its owner sell animal products?

    Unverified

    Not yet verified by us

    Source: The Vegan Society

  • Who owns L'Oreal Paris?

    L'Oreal Group (L'Oréal SA)

    Owned by L'Oreal Group (L'Oréal SA)

    Official registrySource: The Vegan Society

Last verified 12 September 2026

Ownership chain

  1. Brand

    L'Oreal Paris

  2. Parent company

    L'Oreal Group (L'Oréal SA)

    Animal-testing position not yet verified.

    Last verified 12 September 2026

  3. Ultimate owner

    Bettencourt Meyers family (via Téthys SAS and Financière L'Arcouest SAS)

    Animal-testing position not yet verified.

    Last verified 12 September 2026

  4. Ultimate owner

    Nestlé SA

    Animal-testing position not yet verified.

    Last verified 12 September 2026

Certifications

  • Leaping Bunny

    active

    Checked 12 September 2026 · Registry entry

    Leaping Bunny: L'Oreal Paris is recorded as not listed.

  • PETA Beauty Without Bunnies

    active

    Checked 12 September 2026 · Registry entry

    PETA Beauty Without Bunnies: L'Oreal Paris is recorded as not listed.

  • Vegan Trademark (The Vegan Society)

    active

    Checked 12 September 2026 · Registry entry

    Vegan Trademark (The Vegan Society): L'Oreal Paris is recorded as not listed.

What this means

Our record lists L'Oreal Paris as a brand of L'Oreal Group (L'Oréal SA), which sits under Bettencourt Meyers family (via Téthys SAS and Financière L'Arcouest SAS). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

L'Oreal Paris appears on 3 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies, Vegan Trademark (The Vegan Society). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for L'Oreal Group (L'Oréal SA), so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

All alternatives to L'Oreal ParisShop independent brands at Vegan Marketplace

Frequently asked questions

Is L'Oreal Paris vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
Who owns L'Oreal Paris?
L'Oreal Paris is recorded as owned by L'Oreal Group (L'Oréal SA), which is itself owned by Bettencourt Meyers family (via Téthys SAS and Financière L'Arcouest SAS).
Is L'Oreal Paris cruelty-free?
Animal testing recorded. Recorded status: not cruelty-free, last verified 12 September 2026.
Does L'Oreal Group (L'Oréal SA) test on animals?
We have not yet verified an animal-testing position for L'Oreal Group (L'Oréal SA). Until we can source one, we leave it unverified rather than guess.

Similar brands in this category

Last verified 12 September 2026

Sources

  1. Vegan Trademark certification scheme detailsCompany's own statement

    Supports: L'Oreal Paris does not hold Vegan Trademark certification. The brand offers some vegan products and formulations but uses animal-derived ingredients in many products and does not have a company-wide commitment to veganism.

    The Vegan Society · Accessed 12 September 2026

  2. L'Oreal not PETA certified, animal testing policy, China salesCompany's own statement

    Supports: L'Oreal Paris is not certified cruelty-free by Leaping Bunny or PETA. The company does not directly test products on animals but permits animal testing where required by law, particularly in China. It is listed on PETA's 'companies that test on animals' list.

    PETA · Accessed 12 September 2026

  3. L'Oreal Group animal testing stance and alternative methods developmentCompany's own statement

    Supports: L'Oreal Group states it does not conduct animal tests on its products or ingredients and has pioneered alternative testing methods for over 30 years, including use of reconstructed human skin models (Episkin) since 1979. However, the company permits animal testing where required by law, particularly in China, and is listed on PETA's 'do test' list. The company's policy contains a caveat allowing exceptions when authorities require testing for regulatory purposes.

    L'Oréal Groupe · Accessed 12 September 2026

  4. Company's own statement

    Supports: L'Oreal Paris is a global beauty brand offering makeup, skincare, haircare, hair color, fragrances, and men's grooming products.

    Accessed 12 September 2026

  5. L'Oreal not PETA certified, animal testing policy, China salesCertified

    Supports: PETA Beauty Without Bunnies: L'Oreal Paris is recorded as not listed.

    PETA · Accessed 12 September 2026

  6. Leaping Bunny certification status, PETA testing listCertified

    Supports: Leaping Bunny: L'Oreal Paris is recorded as not listed.

    Bunny Search · Accessed 12 September 2026

  7. L'Oreal Paris vegan status and lack of certificationCertified

    Supports: Vegan Trademark (The Vegan Society): L'Oreal Paris is recorded as not listed.

    Vegan Avenue · Accessed 12 September 2026

How we verifyFlag this as outdated