Parent company
Who owns Windsong Global / Belle Brands, and which brands does it own?
Last verified 13 September 2026Last updated 13 September 2026
Animal welfare record
Windsong Global / Belle Brands: No published stance on animal testing found. LVMH (former parent via Kendo, 2020-2025): LVMH states it is 'strongly attached to eliminating animal testing' but contradictory sources indicate the group allows animal testing in jurisdictions where it is required by law, particularly China. In 2023, LVMH told Ethical Consumer that its products were tested on animals in China for 'registration purposes', stating these tests were conducted by Chinese authorities without the brands' involvement. LVMH also uses animal-derived products (fur, leather) through brands in its portfolio.Company's own statement
Brands owned by Windsong Global / Belle Brands
Sources
- LVMH animal testing in China for registration purposes (2023 statement)Company's own statement
Supports: Windsong Global / Belle Brands: No published stance on animal testing found. LVMH (former parent via Kendo, 2020-2025): LVMH states it is 'strongly attached to eliminating animal testing' but contradictory sources indicate the group allows animal testing in jurisdictions where it is required by law, particularly China. In 2023, LVMH told Ethical Consumer that its products were tested on animals in China for 'registration purposes', stating these tests were conducted by Chinese authorities without the brands' involvement. LVMH also uses animal-derived products (fur, leather) through brands in its portfolio.
Ethical Consumer · Accessed 13 September 2026
- Ownership transfer from Kendo to Windsong Global in late 2025Official registry
Supports: KVD Beauty is recorded as having Windsong Global / Belle Brands as its parent since 2025.
Beauty Independent · Accessed 13 September 2026