Owned By Who — UK brand ownership and animal-welfare database

Is Illamasqua vegan? Who owns Illamasqua?

Professional-grade vegan and cruelty-free makeup brand offering foundations, eyeshadows, lipsticks, primers, blushers, and other cosmetics.

Personal CareLast verified 13 September 2026

The short answer

Illamasqua is owned by The Hut Group (THG). Only some products are vegan. No animal testing recorded.

  • Is Illamasqua vegan?

    Some vegan lines

    Only some products are vegan

    Company's own statementSource: Cruelty-Free Kitty

  • Is Illamasqua cruelty-free?

    Cruelty-free

    No animal testing recorded

    CertifiedSource: PETA

  • Does Illamasqua or its owner sell animal products?

    No animal products

    The Illamasqua brand itself is a cosmetics-only company and does not produce, sell, or distribute meat, dairy, leather, wool, or other animal-derived products. The brand does use some animal-derived ingredients in certain products (such as beeswax and lanolin), but this constitutes use of animal-derived ingredients within vegan/cruelty-free formulation, not sale of animal products as a primary business.

    Source

  • Who owns Illamasqua?

    The Hut Group (THG)

    Owned by The Hut Group (THG)

    Official registrySource: Cruelty-Free Kitty

Last verified 13 September 2026

Ownership chain

  1. Brand

    Illamasqua

  2. Parent company

    The Hut Group (THG)

    <cite index="11-8">The Hut Group will continue to support Illamasqua's strong commitment to never permit animal testing on any of its products.</cite> However, THG itself has not made clear public commitments regarding animal testing policies across its broader portfolio. <cite index="28-2,28-3">THG is currently in the grey area regarding its cruelty-free status, meaning that it's unclear whether or not this parent company tests on animals, or owns brands that are tested on animals.</cite>Company's own statement

    Last verified 13 September 2026

Certifications

  • Leaping Bunny

    active

    Checked 13 September 2026 · Registry entry

    Leaping Bunny: Illamasqua is recorded as not listed.

  • PETA Beauty Without Bunnies

    active

    Checked 13 September 2026 · Registry entry

    PETA Beauty Without Bunnies: Illamasqua is recorded as certified.

  • The Vegan Society Trademark

    active

    Checked 13 September 2026 · Registry entry

    The Vegan Society Trademark: Illamasqua is recorded as certified.

What this means

Our record lists Illamasqua as a brand of The Hut Group (THG). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Illamasqua appears on 3 schemes we check: Leaping Bunny, PETA Beauty Without Bunnies, The Vegan Society Trademark. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for The Hut Group (THG) states: <cite index="11-8">The Hut Group will continue to support Illamasqua's strong commitment to never permit animal testing on any of its products.</cite> However, THG itself has not made clear public commitments regarding animal testing policies across its broader portfolio. <cite index="28-2,28-3">THG is currently in the grey area regarding its cruelty-free status, meaning that it's unclear whether or not this parent company tests on animals, or owns brands that are tested on animals.</cite> We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

All alternatives to IllamasquaShop independent brands at Vegan Marketplace

Frequently asked questions

Is Illamasqua vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns Illamasqua?
Illamasqua is recorded as owned by The Hut Group (THG).
Is Illamasqua cruelty-free?
No animal testing recorded. Recorded status: cruelty-free, last verified 13 September 2026.
Does The Hut Group (THG) test on animals?
Our record for The Hut Group (THG) states: <cite index="11-8">The Hut Group will continue to support Illamasqua's strong commitment to never permit animal testing on any of its products.</cite> However, THG itself has not made clear public commitments regarding animal testing policies across its broader portfolio. <cite index="28-2,28-3">THG is currently in the grey area regarding its cruelty-free status, meaning that it's unclear whether or not this parent company tests on animals, or owns brands that are tested on animals.</cite>

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Last verified 13 September 2026

Sources

  1. PETA cruelty-free certificationCertified

    Supports: PETA Beauty Without Bunnies: Illamasqua is recorded as certified.

    PETA · Accessed 13 September 2026

  2. Cruelty-free status, not 100% vegan, vegan ingredients, parent company animal testing statusCompany's own statement

    Supports: Illamasqua offers a range of vegan products but is not 100% vegan. The brand's collection includes vegan eyeshadow palettes, lipsticks, and foundations registered with The Vegan Society trademark, but some products contain animal-derived ingredients such as beeswax and lanolin.

    Cruelty-Free Kitty · Accessed 13 September 2026

  3. PETA cruelty-free certificationCompany's own statement

    Supports: <cite index="21-1,21-2">Illamasqua is cruelty-free. They ensure that neither their ingredients nor finished products are tested on animals, and their suppliers and third parties follow the same standard.</cite> <cite index="24-1,24-2">The products have never and will never be tested on animals. Since launch in 2008, the brand has made a strong commitment to never permit animal testing on any of its products, and only works with suppliers who uphold these principles.</cite> <cite index="38-2,38-3">The brand is certified by PETA. While companies can be fully cruelty-free without being certified, it's still a good indicator of their ethical practices.</cite>

    PETA · Accessed 13 September 2026

  4. Company's own statement

    Supports: The Illamasqua brand itself is a cosmetics-only company and does not produce, sell, or distribute meat, dairy, leather, wool, or other animal-derived products. The brand does use some animal-derived ingredients in certain products (such as beeswax and lanolin), but this constitutes use of animal-derived ingredients within vegan/cruelty-free formulation, not sale of animal products as a primary business.

    Accessed 13 September 2026

  5. Acquisition by The Hut Group, founder and co-owner details, no animal testing commitmentCompany's own statement

    Supports: <cite index="11-8">The Hut Group will continue to support Illamasqua's strong commitment to never permit animal testing on any of its products.</cite> However, THG itself has not made clear public commitments regarding animal testing policies across its broader portfolio. <cite index="28-2,28-3">THG is currently in the grey area regarding its cruelty-free status, meaning that it's unclear whether or not this parent company tests on animals, or owns brands that are tested on animals.</cite>

    THG · Accessed 13 September 2026

  6. Company's own statement

    Supports: Professional-grade vegan and cruelty-free makeup brand offering foundations, eyeshadows, lipsticks, primers, blushers, and other cosmetics.

    Accessed 13 September 2026

  7. Not Leaping Bunny certifiedCertified

    Supports: Leaping Bunny: Illamasqua is recorded as not listed.

    Bunny Search / Leaping Bunny · Accessed 13 September 2026

  8. Vegan Trademark registration for specific Illamasqua productsCertified

    Supports: The Vegan Society Trademark: Illamasqua is recorded as certified.

    The Vegan Society · Accessed 13 September 2026

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