Owned By Who — UK brand ownership and animal-welfare database

Is Superdry vegan? Who owns Superdry?

British fashion brand that combines vintage American styling with Japanese-inspired graphics. Offers clothing, footwear, and accessories across multiple product lines.

Fashion & AccessoriesLast verified 13 September 2026

The short answer

Superdry is recorded as independently owned. Only some products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.

  • Is Superdry vegan?

    Some vegan lines

    Only some products are vegan

    Company's own statementSource: The Vegan Society

  • Is Superdry cruelty-free?

    Not cruelty-free

    The brand or its owner sells animal-derived products

    Company's own statementSource: Good On You

  • Does Superdry or its owner sell animal products?

    Sells animal products

    Superdry uses animal-derived materials throughout its product range. The brand uses leather (documented in Animal Welfare Policy as 'must be a by-product of the meat industry'), wool (Responsible Wool Standard certified), exotic animal hair, and down (Responsible Down Standard certified). While Superdry has banned fur, exotic animal skin, angora, mohair, vicuña wool, and camel hair, the core product range remains dependent on animal-derived materials.

    Source

  • Who owns Superdry?

    Ownership unverified

    Ownership not yet verified

    Source: Superdry

Last verified 13 September 2026

Ownership chain

No parent company is recorded for Superdry.

Certifications

  • Responsible Down Standard

    active

    Checked 13 September 2026 · Registry entry

    Responsible Down Standard: Superdry is recorded as certified.

  • Responsible Wool Standard

    active

    Checked 13 September 2026 · Registry entry

    Responsible Wool Standard: Superdry is recorded as certified.

  • The Vegan Society Trademark (partial/product-level)

    active

    Checked 13 September 2026 · Registry entry

    The Vegan Society Trademark (partial/product-level): Superdry is recorded as certified.

What this means

Our record lists no parent company for Superdry, so decisions about ingredients and testing sit with the brand itself.

Superdry appears on 3 schemes we check: Responsible Down Standard, Responsible Wool Standard, The Vegan Society Trademark (partial/product-level). Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

Where a status above reads "unverified", it means we have not yet found a source we can stand behind — not that the answer is negative. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

All alternatives to SuperdryShop independent brands at Vegan Marketplace

Frequently asked questions

Is Superdry vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns Superdry?
Superdry is recorded as independently owned. No parent company is listed in our database.
Is Superdry cruelty-free?
The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.

Similar brands in this category

Last verified 13 September 2026

Sources

  1. Animal products used; certifications; ethical ratingCertified

    Supports: Responsible Down Standard: Superdry is recorded as certified.

    Good On You · Accessed 13 September 2026

  2. Superdry listed as popular fashion brand with Vegan TrademarkCertified

    Supports: The Vegan Society Trademark (partial/product-level): Superdry is recorded as certified.

    The Vegan Society · Accessed 13 September 2026

  3. Superdry listed as popular fashion brand with Vegan TrademarkCompany's own statement

    Supports: Superdry sells some vegan products registered with The Vegan Society, particularly trainers/footwear. However, the broader brand range includes animal-derived materials including leather, wool, and down, making it only partially vegan, not a fully vegan brand.

    The Vegan Society · Accessed 13 September 2026

  4. Animal products used; certifications; ethical ratingCertified

    Supports: Responsible Wool Standard: Superdry is recorded as certified.

    Good On You · Accessed 13 September 2026

  5. Animal products used; certifications; ethical ratingCompany's own statement

    Supports: Superdry is not certified as cruelty-free. While some products bear The Vegan Society trademark (which includes animal testing criteria in its certification), Superdry is not Leaping Bunny certified, PETA certified, or otherwise certified as cruelty-free. The brand uses animal-derived materials throughout its main product range, and without explicit cruelty-free certification or company policy statement rejecting animal testing, the status is 'no'.

    Good On You · Accessed 13 September 2026

  6. Animal Welfare Policy: leather, wool, down use; fur ban; Vegan Society registration intentionCompany's own statement

    Supports: Superdry uses animal-derived materials throughout its product range. The brand uses leather (documented in Animal Welfare Policy as 'must be a by-product of the meat industry'), wool (Responsible Wool Standard certified), exotic animal hair, and down (Responsible Down Standard certified). While Superdry has banned fur, exotic animal skin, angora, mohair, vicuña wool, and camel hair, the core product range remains dependent on animal-derived materials.

    Superdry · Accessed 13 September 2026

  7. Animal welfare policy statement and sourcing principlesCompany's own statement

    Supports: Superdry is independent and not owned by a parent company with a separate corporate testing policy. The company publishes an Animal Welfare Policy that states animals should not suffer in fashion or cosmetics, and the policy governs sourcing of animal-derived materials. However, no explicit rejection of animal testing for cosmetics or non-apparel products was found in sources.

    Superdry · Accessed 13 September 2026

  8. Company's own statement

    Supports: British fashion brand that combines vintage American styling with Japanese-inspired graphics. Offers clothing, footwear, and accessories across multiple product lines.

    Accessed 13 September 2026

How we verifyFlag this as outdated