Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.

Allbirds is recorded as owned by American Exchange Group, which is itself owned by WSG Brands.

Is Allbirds cruelty-free?

The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.

Does American Exchange Group test on animals?

We have not yet verified an animal-testing position for American Exchange Group. Until we can source one, we leave it unverified rather than guess.

Is Allbirds vegan? Who owns Allbirds?

Sustainable footwear and apparel brand known for shoes made from natural materials including merino wool, tree fiber, and plant-based alternatives.

Fashion & AccessoriesLast verified 13 September 2026

The short answer

Allbirds is owned by American Exchange Group. Only some products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.

Is Allbirds vegan?
Some vegan lines
Only some products are vegan
Company's own statementSource: Top Vegan Shoes
Is Allbirds cruelty-free?
Not cruelty-free
The brand or its owner sells animal-derived products
Company's own statementSource: Top Vegan Shoes
Does Allbirds or its owner sell animal products?
Sells animal products
<cite index="21-1">Allbirds is not a vegan brand and uses animal-based materials in its products, including wool.</cite> <cite index="2-3,2-4">They use merino wool, which comes from sheep. Even their plant-leather shoes are not vegan because they have wool in the heel lining.</cite> <cite index="21-2">All of its wool is ZQ-certified merino wool.</cite> The brand itself does not produce animal-derived products beyond wool; however, the use of animal-derived wool in footwear makes the brand's product line non-vegan and non-cruelty-free.
Source
Who owns Allbirds?
American Exchange Group
Owned by American Exchange Group
Official registrySource: Top Vegan Shoes

Last verified 13 September 2026

Ownership chain

Brand
Allbirds
Parent company
American Exchange Group
Animal-testing position not yet verified.
Last verified 13 September 2026
Ultimate owner
WSG Brands
Animal-testing position not yet verified.
Last verified 13 September 2026

Certifications

B Corporation
active
Checked 13 September 2026 · Registry entry
B Corporation: Allbirds is recorded as certified.

What this means

Our record lists Allbirds as a brand of American Exchange Group, which sits under WSG Brands. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Allbirds appears on one scheme we check: B Corporation. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for American Exchange Group, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Matt & Nat
VeganCruelty-free
Rapanui
VeganCruelty-free
Wilby
VeganCruelty-free
Will's Vegan Store
VeganCruelty-free
Dr. Martens
Some vegan linesCruelty-free
Stella McCartney
Some vegan linesCruelty-free

All alternatives to Allbirds Shop independent brands at Vegan Marketplace

Frequently asked questions

Is Allbirds vegan?: Only some products are vegan. Recorded status: some vegan lines, last verified 13 September 2026.
Who owns Allbirds?: Allbirds is recorded as owned by American Exchange Group, which is itself owned by WSG Brands.
Is Allbirds cruelty-free?: The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
Does American Exchange Group test on animals?: We have not yet verified an animal-testing position for American Exchange Group. Until we can source one, we leave it unverified rather than guess.