Is Ganni vegan? Who owns Ganni?
The short answer
Ganni is owned by L Catterton. Products contain animal ingredients. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.
Is Ganni vegan?
Not veganProducts contain animal ingredients
Company's own statementSource: END ClothingIs Ganni cruelty-free?
Not cruelty-freeThe brand or its owner sells animal-derived products
Company's own statementSource: Apart StyleDoes Ganni or its owner sell animal products?
Sells animal productsGanni sells animal-derived products within its brand. The collection includes wool and silk materials. Ganni has phased out virgin animal leather from the fashion collection (2021) and committed to removing it from accessories and footwear by 2023, but continues to use wool (including merino wool with RWS certification) and GOTS-certified silk.
Who owns Ganni?
L CattertonOwned by L Catterton
Official registrySource: Apart Style
Last verified 13 September 2026
Ownership chain
- Brand
Ganni
- Parent company
LVMH states it is 'strongly attached to eliminating animal testing of cosmetics products everywhere in the world' and claims no animal testing occurs at any stage of development or manufacturing. However, credible third-party sources report conflicting information: in 2023, LVMH told Ethical Consumer that its products are tested on animals in China for 'registration purposes', claiming these tests are conducted by Chinese authorities without the brands' involvement. PETA notes that LVMH has not signed their statement of assurance for cruelty-free certification. Multiple independent sources classify LVMH as not cruelty-free due to allowance of animal testing where required by law (particularly in China) and use of animal-derived ingredients across its portfolio.Company's own statement
Last verified 13 September 2026
- Ultimate owner
LVMH Moët Hennessy Louis Vuitton (LVMH)
Animal-testing position not yet verified.
Last verified 13 September 2026
Certifications
B Corp
activeChecked 13 September 2026 · Registry entry
B Corp: Ganni is recorded as certified.
Leaping Bunny
activeChecked 13 September 2026 · Registry entry
Leaping Bunny: Ganni is recorded as not listed.
What this means
Our record lists Ganni as a brand of L Catterton, which sits under LVMH Moët Hennessy Louis Vuitton (LVMH). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Ganni appears on 2 schemes we check: B Corp, Leaping Bunny. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for L Catterton states: LVMH states it is 'strongly attached to eliminating animal testing of cosmetics products everywhere in the world' and claims no animal testing occurs at any stage of development or manufacturing. However, credible third-party sources report conflicting information: in 2023, LVMH told Ethical Consumer that its products are tested on animals in China for 'registration purposes', claiming these tests are conducted by Chinese authorities without the brands' involvement. PETA notes that LVMH has not signed their statement of assurance for cruelty-free certification. Multiple independent sources classify LVMH as not cruelty-free due to allowance of animal testing where required by law (particularly in China) and use of animal-derived ingredients across its portfolio. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- Matt & NatVeganCruelty-free
- RapanuiVeganCruelty-free
- WilbyVeganCruelty-free
- Will's Vegan StoreVeganCruelty-free
- Dr. MartensSome vegan linesCruelty-free
- Stella McCartneySome vegan linesCruelty-free
Frequently asked questions
- Is Ganni vegan?
- Products contain animal ingredients. Recorded status: not vegan, last verified 13 September 2026.
- Who owns Ganni?
- Ganni is recorded as owned by L Catterton, which is itself owned by LVMH Moët Hennessy Louis Vuitton (LVMH).
- Is Ganni cruelty-free?
- The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
- Does L Catterton test on animals?
- Our record for L Catterton states: LVMH states it is 'strongly attached to eliminating animal testing of cosmetics products everywhere in the world' and claims no animal testing occurs at any stage of development or manufacturing. However, credible third-party sources report conflicting information: in 2023, LVMH told Ethical Consumer that its products are tested on animals in China for 'registration purposes', claiming these tests are conducted by Chinese authorities without the brands' involvement. PETA notes that LVMH has not signed their statement of assurance for cruelty-free certification. Multiple independent sources classify LVMH as not cruelty-free due to allowance of animal testing where required by law (particularly in China) and use of animal-derived ingredients across its portfolio.