Is Little Moons vegan? Who owns Little Moons?

Bite-sized balls of gelato ice cream or other fillings wrapped in soft mochi dough, available in multiple flavours including vegan options

Food & DrinkLast verified 12 September 2026

The short answer

Little Moons is owned by L Catterton. Only some products are vegan. Not yet verified by us.

Last verified 12 September 2026

Ownership chain

  1. Brand

    Little Moons

  2. Parent company

    L Catterton

    Animal-testing position not yet verified.

    Last verified 12 September 2026

  3. Ultimate owner

    LVMH (Moët Hennessy Louis Vuitton)

    Animal-testing position not yet verified.

    Last verified 12 September 2026

Certifications

  • B Corp Certification

    active

    Checked 12 September 2026 · Registry entry

    B Corp Certification: Little Moons is recorded as certified.

What this means

Our record lists Little Moons as a brand of L Catterton, which sits under LVMH (Moët Hennessy Louis Vuitton). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Little Moons appears on one scheme we check: B Corp Certification. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for L Catterton, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is Little Moons vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
Who owns Little Moons?
Little Moons is recorded as owned by L Catterton, which is itself owned by LVMH (Moët Hennessy Louis Vuitton).
Is Little Moons cruelty-free?
Not yet verified by us. Recorded status: unverified, last verified 12 September 2026.
Does L Catterton test on animals?
We have not yet verified an animal-testing position for L Catterton. Until we can source one, we leave it unverified rather than guess.

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Last verified 12 September 2026

Sources

  1. Supports: B Corp Certification: Little Moons is recorded as certified.

    B Lab Global · Accessed 12 September 2026

  2. Vegan mochi range launchCompany's own statement

    Supports: Little Moons offers multiple vegan flavours including Vegan Belgian Chocolate and Vegan Passionfruit & Mango, but not all products in the range are vegan. Company makes vegan claims on packaging and retailer listings.

    Sweets & Savoury Snacks World · Accessed 12 September 2026

  3. LVMH China animal testing disclosureCompany's own statement

    Supports: LVMH publicly states a 'no animal testing' policy for cosmetics but disclosed in 2023 that its products are tested on animals in China for registration purposes. The company justifies this by stating tests are conducted by Chinese authorities without the brands' involvement. LVMH participates in the International Collaboration on Cosmetics Safety to develop animal-free testing methods.

    Ethical Consumer · Accessed 12 September 2026

  4. Company's own statement

    Supports: Bite-sized balls of gelato ice cream or other fillings wrapped in soft mochi dough, available in multiple flavours including vegan options

    Accessed 12 September 2026