Is Little Moons vegan? Who owns Little Moons?
Bite-sized balls of gelato ice cream or other fillings wrapped in soft mochi dough, available in multiple flavours including vegan options
The short answer
Little Moons is owned by L Catterton. Only some products are vegan. Not yet verified by us.
Is Little Moons vegan?
Some vegan linesOnly some products are vegan
Company's own statementSource: Sweets & Savoury Snacks WorldIs Little Moons cruelty-free?
UnverifiedNot yet verified by us
Does Little Moons or its owner sell animal products?
UnverifiedNot yet verified by us
Who owns Little Moons?
L CattertonOwned by L Catterton
Official registrySource: B Lab Global
Last verified 12 September 2026
Ownership chain
- Brand
Little Moons
- Parent company
LVMH states it is 'strongly attached to eliminating animal testing of cosmetics products everywhere in the world' and claims no animal testing occurs at any stage of development or manufacturing. However, credible third-party sources report conflicting information: in 2023, LVMH told Ethical Consumer that its products are tested on animals in China for 'registration purposes', claiming these tests are conducted by Chinese authorities without the brands' involvement. PETA notes that LVMH has not signed their statement of assurance for cruelty-free certification. Multiple independent sources classify LVMH as not cruelty-free due to allowance of animal testing where required by law (particularly in China) and use of animal-derived ingredients across its portfolio.Company's own statement
Last verified 12 September 2026
- Ultimate owner
LVMH Moët Hennessy Louis Vuitton (LVMH)
Animal-testing position not yet verified.
Last verified 12 September 2026
Certifications
B Corp Certification
activeChecked 12 September 2026 · Registry entry
B Corp Certification: Little Moons is recorded as certified.
What this means
Our record lists Little Moons as a brand of L Catterton, which sits under LVMH Moët Hennessy Louis Vuitton (LVMH). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Little Moons appears on one scheme we check: B Corp Certification. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for L Catterton states: LVMH states it is 'strongly attached to eliminating animal testing of cosmetics products everywhere in the world' and claims no animal testing occurs at any stage of development or manufacturing. However, credible third-party sources report conflicting information: in 2023, LVMH told Ethical Consumer that its products are tested on animals in China for 'registration purposes', claiming these tests are conducted by Chinese authorities without the brands' involvement. PETA notes that LVMH has not signed their statement of assurance for cruelty-free certification. Multiple independent sources classify LVMH as not cruelty-free due to allowance of animal testing where required by law (particularly in China) and use of animal-derived ingredients across its portfolio. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- Beyond MeatVeganCruelty-free
- Booja-BoojaVeganCruelty-free
- Bosh!VeganCruelty-free
- Meridian FoodsVeganCruelty-free
- Miyoko's CreameryVeganCruelty-free
- Applewood VeganVeganNot cruelty-free
Frequently asked questions
- Is Little Moons vegan?
- Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
- Who owns Little Moons?
- Little Moons is recorded as owned by L Catterton, which is itself owned by LVMH Moët Hennessy Louis Vuitton (LVMH).
- Is Little Moons cruelty-free?
- Not yet verified by us. Recorded status: unverified, last verified 12 September 2026.
- Does L Catterton test on animals?
- Our record for L Catterton states: LVMH states it is 'strongly attached to eliminating animal testing of cosmetics products everywhere in the world' and claims no animal testing occurs at any stage of development or manufacturing. However, credible third-party sources report conflicting information: in 2023, LVMH told Ethical Consumer that its products are tested on animals in China for 'registration purposes', claiming these tests are conducted by Chinese authorities without the brands' involvement. PETA notes that LVMH has not signed their statement of assurance for cruelty-free certification. Multiple independent sources classify LVMH as not cruelty-free due to allowance of animal testing where required by law (particularly in China) and use of animal-derived ingredients across its portfolio.