Parent company
Who owns LIVEKINDLY Collective, and which brands does it own?
Last verified 13 September 2026Last updated 13 September 2026
Animal welfare record
LIVEKINDLY Collective's stated mission is to make plant-based food the 'new norm' and eliminate animal-derived product consumption for environmental and sustainability reasons. The company explicitly rejects involvement in animal agriculture sectors. No explicit public statement opposing animal testing has been located, but the company's entire business model is predicated on replacing animal products.Company's own statement
LIVEKINDLY Collective is itself owned by Blue Horizon Ventures / Roger Lienhard.
Brands owned by LIVEKINDLY Collective
Sources
- LIVEKINDLY Collective mission, portfolio of plant-based brands, funding backgroundCompany's own statement
Supports: LIVEKINDLY Collective's stated mission is to make plant-based food the 'new norm' and eliminate animal-derived product consumption for environmental and sustainability reasons. The company explicitly rejects involvement in animal agriculture sectors. No explicit public statement opposing animal testing has been located, but the company's entire business model is predicated on replacing animal products.
LIVEKINDLY (official media) · Accessed 13 September 2026
- Acquisition by LIVEKINDLY Collective in June 2020, founding date 2014, Food for Progress backgroundOfficial registry
Supports: Oumph! is recorded as having LIVEKINDLY Collective as its parent since 2020.
Business Wire · Accessed 13 September 2026