Is Oumph! vegan? Who owns Oumph!?
Plant-based meat alternative brand producing soy-based burgers, chunks, mince, strips, meatballs, and other meat-substitute products with varied seasonings and spice blends.
The short answer
Oumph! is owned by LIVEKINDLY Collective. All products are vegan. Not yet verified by us.
Is Oumph! vegan?
VeganAll products are vegan
Company's own statementSource: Oumph! (official brand website)Is Oumph! cruelty-free?
UnverifiedNot yet verified by us
Does Oumph! or its owner sell animal products?
No animal productsOumph! brand itself only produces plant-based meat alternatives containing no animal-derived products. LIVEKINDLY Collective, Oumph!'s parent company, operates exclusively as a plant-based food company focused solely on meat-free products. According to CEO Kees Kruythoff, the company 'will be totally focused on meat-free' and does not venture into animal dairy, eggs, or seafood products.
Who owns Oumph!?
LIVEKINDLY CollectiveOwned by LIVEKINDLY Collective
Official registrySource: Oumph! (official brand website)
Last verified 13 September 2026
Ownership chain
- Brand
Oumph!
- Parent company
LIVEKINDLY Collective's stated mission is to make plant-based food the 'new norm' and eliminate animal-derived product consumption for environmental and sustainability reasons. The company explicitly rejects involvement in animal agriculture sectors. No explicit public statement opposing animal testing has been located, but the company's entire business model is predicated on replacing animal products.Company's own statement
Last verified 13 September 2026
- Ultimate owner
Blue Horizon Ventures / Roger Lienhard
Animal-testing position not yet verified.
Last verified 13 September 2026
Certifications
PETA Best Vegan Meat Award
activeChecked 13 September 2026 · Registry entry
PETA Best Vegan Meat Award: Oumph! is recorded as certified.
Vegan Society Trademark
activeChecked 13 September 2026 · Registry entry
Vegan Society Trademark: Oumph! is recorded as not listed.
What this means
Our record lists Oumph! as a brand of LIVEKINDLY Collective, which sits under Blue Horizon Ventures / Roger Lienhard. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Oumph! appears on 2 schemes we check: PETA Best Vegan Meat Award, Vegan Society Trademark. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for LIVEKINDLY Collective states: LIVEKINDLY Collective's stated mission is to make plant-based food the 'new norm' and eliminate animal-derived product consumption for environmental and sustainability reasons. The company explicitly rejects involvement in animal agriculture sectors. No explicit public statement opposing animal testing has been located, but the company's entire business model is predicated on replacing animal products. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- Beyond MeatVeganCruelty-free
- Booja-BoojaVeganCruelty-free
- Bosh!VeganCruelty-free
- Meridian FoodsVeganCruelty-free
- Miyoko's CreameryVeganCruelty-free
Frequently asked questions
- Is Oumph! vegan?
- All products are vegan. Recorded status: vegan, last verified 13 September 2026.
- Who owns Oumph!?
- Oumph! is recorded as owned by LIVEKINDLY Collective, which is itself owned by Blue Horizon Ventures / Roger Lienhard.
- Is Oumph! cruelty-free?
- Not yet verified by us. Recorded status: unverified, last verified 13 September 2026.
- Does LIVEKINDLY Collective test on animals?
- Our record for LIVEKINDLY Collective states: LIVEKINDLY Collective's stated mission is to make plant-based food the 'new norm' and eliminate animal-derived product consumption for environmental and sustainability reasons. The company explicitly rejects involvement in animal agriculture sectors. No explicit public statement opposing animal testing has been located, but the company's entire business model is predicated on replacing animal products.