Parent company
Who owns L'Oréal S.A., and which brands does it own?
Last verified 13 September 2026Last updated 13 September 2026
Animal welfare record
L'Oréal's publicly stated position is that it does not conduct animal testing itself and ceased testing products on animals in 1989. The company claims to be committed to animal-free testing and has invested in alternative methods. However, PETA lists L'Oréal as a company that tests on animals because it pays for animal testing in compliance with Chinese legal requirements when selling cosmetics in mainland China. L'Oréal states that since 2014, many products sold in China (including makeup, shampoo, and body wash) are no longer required to undergo animal testing due to regulatory changes.Company's own statement
L'Oréal S.A. is itself owned by L'Oréal S.A. (ultimate owner).
Brands owned by L'Oréal S.A.
Garnier
Mass-market cosmetics brand specialising in hair care, skin care, body care, sun protection and hair colour products
Last verified 12 September 2026
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Maybelline
Cosmetics, makeup, skincare, fragrance, and personal care brand offering mascaras, eyeshadows, eyeliners, foundations, lipsticks, and other beauty products
Last verified 12 September 2026
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Urban Decay
Last verified 13 September 2026
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Sources
- Urban Decay history and ownershipOfficial registry
Supports: Urban Decay is recorded as having L'Oréal S.A. as its parent since 2012.
Wikipedia · Accessed 13 September 2026
- L'Oréal animal testing stance and China salesCompany's own statement
Supports: L'Oréal's publicly stated position is that it does not conduct animal testing itself and ceased testing products on animals in 1989. The company claims to be committed to animal-free testing and has invested in alternative methods. However, PETA lists L'Oréal as a company that tests on animals because it pays for animal testing in compliance with Chinese legal requirements when selling cosmetics in mainland China. L'Oréal states that since 2014, many products sold in China (including makeup, shampoo, and body wash) are no longer required to undergo animal testing due to regulatory changes.
PETA · Accessed 13 September 2026
- Garnier brand ownership, founding date, productsOfficial registry
Supports: Garnier is recorded as having L'Oréal S.A. as its parent since 1965.
Wikipedia · Accessed 12 September 2026
- L'Oréal ownership structure and shareholder informationOfficial registry
Supports: Maybelline is recorded as having L'Oréal S.A. as its parent since 1996.
L'Oréal · Accessed 12 September 2026