Is Whole Earth vegan? Who owns Whole Earth?

UK food and drink brand specializing in organic peanut butter and soft drinks

Food & DrinkLast verified 12 September 2026

The short answer

Whole Earth is owned by KP Snacks. Only some products are vegan. Not yet verified by us.

Last verified 12 September 2026

Ownership chain

  1. Brand

    Whole Earth

  2. Parent company

    KP Snacks

    Animal-testing position not yet verified.

    Last verified 12 September 2026

  3. Ultimate owner

    Intersnack Group

    Animal-testing position not yet verified.

    Last verified 12 September 2026

  4. Ultimate owner

    Pfeifer & Langen

    Animal-testing position not yet verified.

    Last verified 12 September 2026

Certifications

No third-party certification is recorded for Whole Earth. That does not by itself mean the brand is uncertified — only that we have not verified one.

What this means

Our record lists Whole Earth as a brand of KP Snacks, which sits under Intersnack Group. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

We hold no active third-party certification for Whole Earth, so the statuses above rest on the sources listed below rather than on a certifier's audit.

We have not yet verified an animal-testing position for KP Snacks, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is Whole Earth vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
Who owns Whole Earth?
Whole Earth is recorded as owned by KP Snacks, which is itself owned by Intersnack Group.
Is Whole Earth cruelty-free?
Not yet verified by us. Recorded status: unverified, last verified 12 September 2026.
Does KP Snacks test on animals?
We have not yet verified an animal-testing position for KP Snacks. Until we can source one, we leave it unverified rather than guess.

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Last verified 12 September 2026

Sources

  1. Product marked suitable for vegansCompany's own statement

    Supports: Some Whole Earth products are marked as suitable for vegans on retailer sites and company product pages, but brand-level Vegan Society certification status could not be verified.

    Whole Earth Foods · Accessed 12 September 2026

  2. Supports: No official animal testing policy found for Intersnack, KP Snacks, or Pfeifer & Langen regarding cosmetics or food products. Pfeifer & Langen has invested in plant protein alternatives (Amidori) with sustainability focus, but no explicit animal testing stance published.

    Food Navigator · Accessed 12 September 2026

  3. Company's own statement

    Supports: UK food and drink brand specializing in organic peanut butter and soft drinks

    Accessed 12 September 2026