Is Rude Health vegan? Who owns Rude Health?

London-based food and drinks company specializing in organic plant-based beverages, cereals, muesli, granola, snacks and crackers.

Food & DrinkLast verified 12 September 2026

The short answer

Rude Health is owned by Oddlygood. Only some products are vegan. Not yet verified by us.

  • Is Rude Health vegan?

    Some vegan lines

    Only some products are vegan

    Company's own statementSource: Ethical Superstore
  • Is Rude Health cruelty-free?

    Unverified

    Not yet verified by us

  • Does Rude Health or its owner sell animal products?

    Unverified

    Not yet verified by us

  • Who owns Rude Health?

    Oddlygood

    Owned by Oddlygood

    Official registrySource: Valio

Last verified 12 September 2026

Ownership chain

  1. Brand

    Rude Health

  2. Parent company

    Oddlygood

    Animal-testing position not yet verified.

    Last verified 12 September 2026

  3. Ultimate owner

    Valio

    Animal-testing position not yet verified.

    Last verified 12 September 2026

Certifications

  • B Corp

    active

    Checked 12 September 2026 · Registry entry

    B Corp: Rude Health is recorded as certified.

What this means

Our record lists Rude Health as a brand of Oddlygood, which sits under Valio. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Rude Health appears on one scheme we check: B Corp. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for Oddlygood, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is Rude Health vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
Who owns Rude Health?
Rude Health is recorded as owned by Oddlygood, which is itself owned by Valio.
Is Rude Health cruelty-free?
Not yet verified by us. Recorded status: unverified, last verified 12 September 2026.
Does Oddlygood test on animals?
We have not yet verified an animal-testing position for Oddlygood. Until we can source one, we leave it unverified rather than guess.

Similar brands in this category

Last verified 12 September 2026

Sources

  1. Vegan product availabilityCompany's own statement

    Supports: Rude Health offers a range of vegan products including plant-based milk alternatives and cereals. Multiple sources describe their product range as vegan, though no official Vegan Society certification or company-wide vegan pledge was found. Individual products appear to carry vegan designation on retail sites, but company-wide certification status remains unverified.

    Ethical Superstore · Accessed 12 September 2026

  2. Supports: Valio (ultimate parent company via Oddlygood) has published animal welfare policies focused on dairy cattle husbandry standards (free-stall barns, veterinary care, antibiotic stewardship) but has not published a stated policy on cosmetic or pharmaceutical animal testing. Oddlygood is a plant-based food company with no stated position on animal testing policies found in search results.

    Valio · Accessed 12 September 2026

  3. Company's own statement

    Supports: London-based food and drinks company specializing in organic plant-based beverages, cereals, muesli, granola, snacks and crackers.

    Accessed 12 September 2026

  4. Supports: B Corp: Rude Health is recorded as certified.

    Valio · Accessed 12 September 2026