Is Purdey's vegan? Who owns Purdey's?
Natural energy drink brand with fruit juice, botanicals, and B vitamins
The short answer
Purdey's is owned by Britvic Limited. All products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.
Is Purdey's vegan?
VeganAll products are vegan
Company's own statementSource: The Good Shopping GuideIs Purdey's cruelty-free?
Not cruelty-freeThe brand or its owner sells animal-derived products
Company's own statementSource: Britvic LimitedDoes Purdey's or its owner sell animal products?
Sells animal productsThe Carlsberg Group, Purdey's ultimate parent company, is a major brewing business that produces beer and other beverages. Many beers contain animal-derived clarifying agents such as isinglass (fish bladder), gelatin, and other animal-derived ingredients. Therefore, animal-derived products are sold within the ownership chain.
Who owns Purdey's?
Britvic LimitedOwned by Britvic Limited
Official registrySource: Britvic Limited
Last verified 13 September 2026
Ownership chain
- Brand
Purdey's
- Parent company
Carlsberg Group has not published an explicit animal testing policy for the parent company. The company produces beer which may involve animal-derived processing aids (isinglass finings in some products), indicating acceptance of some animal-derived ingredients in processing, though newer communications suggest Carlsberg brand specifically contains no animal products. No statement found on animal testing policy.Company's own statement
Last verified 13 September 2026
- Ultimate owner
Animal-testing position not yet verified.
Last verified 13 September 2026
Certifications
The Vegetarian Society
activeChecked 13 September 2026 · Registry entry
The Vegetarian Society: Purdey's is recorded as certified.
What this means
Our record lists Purdey's as a brand of Britvic Limited, which sits under Carlsberg Group. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Purdey's appears on one scheme we check: The Vegetarian Society. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for Britvic Limited states: Carlsberg Group has not published an explicit animal testing policy for the parent company. The company produces beer which may involve animal-derived processing aids (isinglass finings in some products), indicating acceptance of some animal-derived ingredients in processing, though newer communications suggest Carlsberg brand specifically contains no animal products. No statement found on animal testing policy. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- Beyond MeatVeganCruelty-free
- Booja-BoojaVeganCruelty-free
- Bosh!VeganCruelty-free
- Meridian FoodsVeganCruelty-free
- Miyoko's CreameryVeganCruelty-free
Frequently asked questions
- Is Purdey's vegan?
- All products are vegan. Recorded status: vegan, last verified 13 September 2026.
- Who owns Purdey's?
- Purdey's is recorded as owned by Britvic Limited, which is itself owned by Carlsberg Group.
- Is Purdey's cruelty-free?
- The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
- Does Britvic Limited test on animals?
- Our record for Britvic Limited states: Carlsberg Group has not published an explicit animal testing policy for the parent company. The company produces beer which may involve animal-derived processing aids (isinglass finings in some products), indicating acceptance of some animal-derived ingredients in processing, though newer communications suggest Carlsberg brand specifically contains no animal products. No statement found on animal testing policy.